Tourism Highlights on the Kenyan Tourism Industry that marked 2017

The Kenyan Tourism Industry marked a number of milestones in the past year, 2017, that had both positive and negative implications for the industry.

Jumia Travel looked at some of them and gave a glimpse of what 2018 is expected to bring forth as follows:

Jack Ma Came to Kenya

Billionaire Jack Ma’s visit to Kenya in July 2017 was an endorsement of the country’s tourism, raising confidence and interest from the Chinese tourists.

Listed among the top 10 tourist source markets for the country by the Kenya Tourism Board (KTB), Chinese visitors to Kenya in 2016 reached 100,000 with massive potential for further growth.

Chinese marketers, as well as other players, expressed optimism, stating that this helps to leverage the diversity of operating on both the African and Chinese markets.

The Wildebeest Migration

The annual wildebeest migration between Kenya and Tanzania is a globally recognized and an ever-anticipated event in the tourism ecosystem.

While the 2017 migration coincided with the election period, Kenyans remained resilient in witnessing the wonder.

This, as stakeholders called on citizens to boost domestic tourism, to counter the low record on international tourists in comparison to previous years.

General Elections and Supreme Court Ruling

The 2017 political temperature in the country was unignorably a major influencer on the tourism performance in Kenya.

As is usually the case, the campaigning and electioneering period was engulfed with a lot of security anxiety, resulting to some tourists’ cancellation and postponement of their travel plans to Kenya.

Then came the supreme court ruling that annulled the results of the August 8^th presidential elections. The effects were highly felt, as the UK and USA issued some travel advisories to the country. Luckily, the advisories did not touch on the country’s top destinations.

Black Friday

Before the dust settled on Kenya, came Black Friday, the biggest annual sale event celebrated on the 24th of November.

Both offline and online retailers put their best forward, giving unbelievable discounted offers for their products and services; most of them breaking record sales.

Most tourism players provided massive accommodation and flight offers, enabling Kenyans as well as non-residents to enjoy their holidays at affordable prices.

Kenya: World’s Best Safari Destination, Again

For the fourth time, Kenya was last year recognized globally as the world’s best safari destination by the World Travel Awards.

Despite a bumpy year, the sector’s incredible performance was a vote of confidence, winning the hearts of millions of tourists eyeing the world’s top travel destination; offering nothing less than the best of classic wildlife safaris to the sandy beaches at the coast and metropolis cities full of vibrant life.

This also puts Kenya’s tourism on a check as it strives to continue recording remarkable results over the coming years.

 Tourism CS Najib Balala in the news

Tourism Cabinet Secretary Hon. Najib Balala made headlines for major reasons.

In September, Balala was elected as Chair of the United Nations World Tourism Organization Commission for Africa for the 2017-2019 term.

The CS has over the years seen the sector grow with gains of about 13-16 percent, progress worth appreciating.

In November, Hon. Najib Balala won the hearts of people worldwide when he braced and conquered Mt. Kenya, in a bid to promote the region as a top adventurous tourist destination. The feat paid off, with the region registering over 90 percent bed occupancy during the festive season.

A month later, Balala was re-appointed tourism CS to be part of the current cabinet, ending the year on a high.

For all the achievements above, this milestone is seen by many as a recognition for his efforts in steering the sector, and continuously putting Kenya on the global map as the most preferred tourism destination.