Coca-Cola Teams up with Jason Derulo for the 2018 FIFA World Cup Global Anthem

By Soko Directory Team / February 20, 2018



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Coca-Cola and Jason Derulo have teamed-up to create the Coca-Cola anthem for the 2018 FIFA World Cup – “Colors”.

The song celebrates all of the vibrancy and excitement that comes with the arrival of the world’s biggest football tournament.

Top local artists from South Africa, Tanzania, Kenya, Ethiopia, Mozambique, and Uganda have also been invited by Coca-Cola to create uniquely African versions of the anthem for each country to celebrate people’s passion for football through music.

Ricardo Fort, VP of Global Sports Partnerships at The Coca-Cola Company noted that FIFA World Cup was a global cultural and social phenomenon.

“Every four years, people are drawn to this event from all over the world due to the excitement and platform it provides. We believe that music and football are intrinsically linked by the passions they evoke so we are excited to welcome Jason to the team and can’t wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup” said Ricardo Fort.

“Colours” will become the soundtrack to fans’ excitement for the tournament, as it begins playing across the world in the build-up to the kickoff.

Jason Derulo said that he was honored to work with Coca-Cola to create an anthem celebrating every team and their fans.

“Colours’ represents the different flags and cultures from around the world, and will get everyone moving to a unifying beat. I’m excited to finally tell the world about this partnership as the excitement builds for the FIFA World Cup,” added Derulo.

The localized versions of “Colours” will be performed at The FIFA World Cup Trophy Tour, brought to you by Coca-Cola.

These events will be taking place across the continent, starting in Ethiopia (24-25th February), then Kenya (26 – 27th February), Mozambique (28th February), South Africa (1-3rd March) and Uganda (5-6th March).

 



About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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