Safaricom Limited has launched a new all-inclusive music streaming service offering a wide variety of music to consumers, as well as an additional platform for artists to sell their music.
The “SONGA by Safaricom” streaming service will be accessible as an app on Android mobile devices and provides one-touch access for music across all major genres, giving subscribers the convenience of listening to their favorite music on their smartphones.
The app curates codify and classify a vernacular, local and world-class international music catalog with over two million songs from over 400,000 artists. Available music includes songs by local stars such as Sauti Sol, Mercy Masika, Nyashinski, and Eric Wainana, and international sensations Wizkid, Camila Cabello, Usher, Chris Brown, Beyonce and Davido among others.
“Our aim is to delight our subscribers with a carefully curated world-class collection, a fantastic user interface and a smooth streaming experience,” said Sylvia Mulinge, Director of Consumer Business at Safaricom.
SONGA by Safaricom offers online and offline play, track and full album downloads, playlist creation and an ability to share links with other subscribers.
The service will launch with a free 14-day trial. Thereafter customers will have the freedom to choose a subscription plan that suits them at KES 25/= a day, KES 150/= weekly or KES 499/= monthly.
The service has concluded agreements with major international and African music labels and aggregators including Sony Music Entertainment, Africori, Africha, Ngoma, and Expedia, and is at an advanced stage of negotiation with other labels.
The launch of the music app emphasizes Safaricom’s commitment to growing the Kenyan music industry. Safaricom runs the biggest ring back tunes service, popularly known as Skiza, for its 29 million customers, and last year paid out over KES 1.4 billion in royalties to artists.
To drive consumer uptake and create awareness of the platform, Safaricom has engaged some of Kenya’s most highly acclaimed artistes – Nyashinsky, Sauti Sol, and Mercy Masika – as creative directors for SONGA by Safaricom.