Importance of Personal Branding for Business Leaders

By Vera Shawiza / March 2, 2018



personal brand

Developing your personal brand is essential for the advancement of your career and development as a leader.  Unfortunately, personal branding has become a “commoditized” term that has lost its intention as people have irresponsibly used social media as a platform to build their personal brand and increase their relevancy.

They believe social media can immediately increase their market value for their personal brand rather than recognizing that the process of developing their personal brand is a much bigger responsibility; a never-ending journey that extends well beyond social media.

We have all heard that creating a brand of your own is vital. In the era that is highly competitive in order to captivate your persona and make yourself stand out from others one must focus on personal branding.

Personal branding gives you an edge over your competitors and makes an everlasting impact on the individual. More than just self-promotion, effective personal branding and reputation management is a pillar of leadership.

It is a great differentiator when it comes to navigating the job market and securing a position – particularly when it comes to leadership roles. Building and leveraging your personal brand is vital for career development beyond middle management level and advancement in the modern business world.

Personal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others.

According to the Forbes on ‘Personal Branding Is a Leadership Requirement, Not a Self-Promotion CampaignYour personal brand should represent the value you are able to consistently deliver to those whom you are serving.

This doesn’t mean self-promotion – that you should be creating awareness for your brand by showcasing your achievements and success stories.

Managing your personal brand requires you to be a great role model, mentor, and/or a voice that others can depend upon.

Here are 7 points that discuss the Importance of Personal Branding for Business Leaders:

  1. It Builds You

You grow as a brand, especially when you invest in personal branding. Personal branding brings success since it makes you noticeable. Personal branding also opens up the doors to various opportunities that are lucrative. When you possess a brand of yourself you are more likely to generate the positive response as well.

  1. Infuses Confidence

In order to bag any opportunity and amplify the chances of leveraging it to your best, you must ooze with confidence at every point in time. Being a brand of your own suffices the requirement of confidence which further assists you in grabbing the opportunity and making the best use of it.

  1. Raising Your Bar

When you work on building your own brand you eventually raise your standard. You no longer tend to be the part of the crowd rather you outshine the crowd. Building a personal brand requires tiresome efforts however the ripen fruit of personal branding is worth every effort.

  1. Adds Credibility

When you work on preparing a personal brand you are adding credibility to your work. The credibility that gets attached to personal brand infuses and goes a long way with you. There are celebrities who are brands and they do promote product/service brands, naturally, they hold that position because of the credibility that branding has bought.

  1. Makes You a Leader

If you successfully build your personal brand enough, you indeed become a leader in that particular arena. The plus point is that you shall remain to be ahead of the pack always. Given the significance of your achievements, you shall be in a leading position already.

  1. Highlights Your Plus Points

The target audience is always willing to know what you can do for them or how are you beneficial to them. Working on personal branding helps you in highlighting your achievements, objectives, skills and interests easily without them getting lost in the crowd.

  1. Contributes to Growth

Building up a personal brand contributes to your overall development. It opens the door to numerous opportunities that shall positively affect your career growth in long run. It shall draw people towards you wanting them to get associated with you.



About Vera Shawiza

Vera Shawiza is Soko Directory’s in-house journalist. Her zealous nature ensures that sufficient and relevant content is generated for the Soko Directory website and sourcing information from clients is easy as smooth sailing. Vera can be reached at: (020) 528 0222 or Email: [email protected]

View other posts by Vera Shawiza


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