LG technology creating a world of comfort in for the female consumer

The premise that time is money has never been more real than in the 21^st century. With women increasingly juggling home and career, there are often a number of things that can be overlooked, more so in the home.

Women are increasingly needing to jot down to-do lists and shopping lists and sometimes have to rely on domestic managers to assist them to ensure the smooth running of their homes. However, at the end of the day, these domestic managers are human and prone to err.

With the rise of technological innovations, there is an increase in futuristic devices. Smart appliances and devices such as refrigerators, washing machines, and air conditioning systems are now connecting to the internet to provide information based on the user’s needs.

However, all these smart devices are not of value if female consumers are not able to access this information easily or without having to be in proximate distance to the appliance. With time being the most valuable commodity, female consumers are looking to gain easy access to the information in order to manage their homes with ease.

LG Electronics recognizes that the futuristic devices that offer the female consumers convenience need to be able to assist them to be efficient. This is why LG link, a smart technology that allows female consumers to communicate with their devices through Homechat, makes running the home better and simpler, leaving room for women to have more time on their hands.

Through Homechat, female consumers are able to carry out requests and commands to their home appliances from their offices or while out running errands. Requests such as scheduling the washing machine to do laundry at a particular time, to confirming how many eggs or bottles of juice are in the fridge.

LG’s General Manager for Marketing Moses Marji notes: “As the world becomes more connected, it is important for us to recognize that our consumers are looking for smart and efficient appliances that assist them in managing their homes. By creating devices and solutions that give our consumers the ability to converse with them, we offer them the opportunity to not run efficient and smart homes, but also give them the ability to monitor and control these devices.”

With the ability to converse with smart devices in their homes, electronic devices will continue to evolve further. They will get smarter and better understand the users’ preferences. These advancements will allow the female consumer to better run the home and where possible, pursue more dreams outside of the home, thus adding more time to her day.