This is Why Firms Need to Emulate Cytonn’s Way of Nurturing Talents

Many of us might have heard of Cytonn Investments and how the company came into existence. Their story is one of a kind, a unique one.
The firm was formed by a team that had worked together as the executive team at a leading asset manager in the region. After a very successful tenure growing profitability by over 10 times, increasing assets by over 3 times and moving the previous firm from number 6 to number 1 by revenues, the team moved to create an independent firm focused solely on serving the interests of clients and investors.
And for those who may be wondering who Cytonn Investments are, this is an investment and real estate company, with offices in Nairobi – Kenya and DC Metro area – U.S who primarily focus on offering alternative investment solutions to global institutional investors, individual high net-worth investors, local institutional investors and diaspora investors interested in the East-African region.
The company’s alternative investments solutions are based on four main products: real estate, structured solutions, private equity, and advisory.
Cytonn strongly believes that if they wake up every day thinking about what is in the interest of clients, putting their interests ahead of their own and trading the short-term interests for the long-term interests, their clients will do very well. And when clients do well, the company will do well too.
Innovation and nurturing of young people and talents is the main agenda for the company. A company that is led by one of the most vibrant and easy individuals Mr. Edwin Dande, the Chief Executive Officer (CEO) of Cytonn. In a recent interview, Dande noted that they take innovation seriously.
“Here, we describe it as trying to do things differently. It is embedded in our culture, where we say a Cytonnaire is about ordinary people thinking and acting differently to achieve extraordinary results. So we always have to take a step back and ask ourselves what the conventional way of doing things is, and what we could tweak – this could be a structure, a process, a thought – in order to do it faster and achieve better results because at Cytonn we have no option but to innovate,” said Dande. “Innovation has to be part of your DNA because you have to put out a better product faster than the competition, which has heritage, connections and huge balance sheets”.
The company is full of young and energetic employees who help run the daily activities of the company. These are people with different skills that have been given a platform to showcase what they have.
The firm has provided employees with a great working environment thus encouraging a winning spirit for both parties. This will be seen from the various employee profiles that will be featured. We will understand how a company manages to maintain the good relationship with its employees and some of the unique practices that have been implemented.
About Soko Directory Team
Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory
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