OPPO has made a range of new announcements at its technology, citing an increase in Research and Design budget to 146.5 billion shillings (10 billion RMB or about USD 1.43 billion) next year – a 150 percent year-on-year increase – and that the company would continue to increase investment on a yearly basis.
With the increased R&D capital, OPPO will integrate its supply chain and build on its technical expertise to enhance the company’s technological capabilities. Furthermore, OPPO will leverage AI to develop a range of smart devices, including smart watches and smart home technologies, to explore and meet the increasingly rigid demands of consumers in the age of the Internet of Things (IoT).
As a technology company, OPPO focuses relentlessly on the development of frontier technologies like 5G. “5G is a trend OPPO must embrace. In addition to striving to become the first manufacturer to launch 5G smartphones, OPPO’s exploration of application opportunities in the 5G+ era will ultimately determine the value of 5G,” Tony Chen stressed. “OPPO will fully integrate 5G with applications and user insights, and continuously innovate to provide users with revolutionary, necessary, convenient and seamless experiences.”
OPPO established its 5G team as early as 2015 and began R&D at the onset of 5G standards. When 5G standards were frozen in December 2017, OPPO quickly invested in the development of 5G products, taking the lead in enabling the interoperability of 5G signaling and data links in August 2018 before realizing the first 5G smartphone connection this past October.
From a tweet posted by Alen Wu, OPPO Global Vice President and President of Overseas Business on 30th November 2018, OPPO has already achieved significant milestone to become the first manufacturer which used 5G network to make a WeChat video group chat.
The benefits of AI realized in the 5G era
OPPO has applied AI technologies across a wide range of applications including photography, facial recognition, and fingerprint identification while introducing many innovative features including an AI-powered beauty camera, 3D portrait lighting, and intelligent recognition scenarios.
“The benefits brought about by AI technologies will truly be realized in the 5G era. For OPPO, AI is both a capability and a mindset, and our development prospects for AI are very broad,” Chen said. By employing AI to continuously learn users’ habits, OPPO smartphones are able to proactively provide better services and more personalized experiences.
“In the future, smartphones will become intelligent personal assistants – and this is something OPPO will definitely enable,” Chen continued. “The smartphone is one of the best vessels for AI, but there is still considerable room for improvement. OPPO will actively embrace artificial intelligence while dedicating focus and resources to cutting-edge AI technologies and applications.”