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Entrepreneur's Corner

Refresh Your New Season Style With Bodysuits

BY Soko Directory Team · December 21, 2018 07:12 am

A few months ago, we have seen how women’s bodysuits have been trending in the market. According to our research, LA ROPA TIENDA is the among the most popular retail shop for bodysuits, selling from the top brand like MISGUIDED, FASHIONNOVA & FOREVER 21 just to mention a few.

We managed to get through the CEO, Miss Daisy Inziani, 24 years, as we were curious of how she managed to make bodysuits boom into the market and is among the most preferred shop among the ladies.

“I started my company online when I was 21 years old. I failed thrice, but never ever did I give up on my dreams but that’s– a story for another day. ‘She laughs.

Women want something unique. Not a product that has everyone walking down the streets of Nairobi.  La Ropa supplies thrift bodysuits from the US and UK with TOP BRANDS LABELS. They have made it very affordable as a new bodysuit from Forever21 can cost you close to Ksh 3000 while in La Ropa, you grab yours with Ksh 600.

Daisy started her online shop little did she know that it could take her this far. With the huge demand, she was able to rent her own space in the CBD- Moi Avenue, whereby her shop is ever full of so many customers.

To our surprise, Daisy established partnerships from all the East African countries whereby customers can now connect through La Ropa agents. This was a shock to us as we never had a clue that La Ropa has gained other countries recognition and build relationships.

“Most of my products outside Kenya are in my business partners outlets. My first ever partnership was in Tanzania. We send our products to Dar-es-salaam. Anyone in Tanzania can order my bodysuits as you will receive them within 24 hours.” She added the second partnership that I established was in Kampala, Uganda. Same procedure too. Doors started opening and eventually, I got so many referrals. Now I operate in 4 countries, including Rwanda and Burundi.”

This startup company is growing so fast that most of us are looking forward to seeing what they have in store for us.

La Ropa Tienda operates online and through walk-ins.  The Company deals with 20,000 women in the country. They deliver parcels everywhere in Kenya and the mentioned East African countries. Early next year, Daisy is looking to design her own bodysuits and add more products as she is currently negotiating huge deals from stores abroad. They have opened another outlet on Ngong road but its due to be launched and it will be known as LA ROPA EXECUTIVE.

The 24year old has 12 employees who work in La Ropa. “’My employees are my priority. We are not only colleagues but friends, our working environment with my employees feels like home and that’s the same tendency we express to our clients”. I have clients who come to the shop to just interact and check what’s new. That’s why my employees are my priority as they make my customers happy.”

At such a young age, the lady is very ambitious as she not only owns La Ropa, she is also a business partner in other investments and employed in one of the most popular real estate company known as PRC.

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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