Top 5 Critical Success Factors for Start-Up Businesses

By Rahab Mbiriti / January 11, 2019




Every entrepreneur wants one thing for their business; Success. No one gets into business to fail and that is why success is crucial in every business. After thoroughly analyzing the world’s leading companies, researchers have defined crucial factors that separate the winners from losers.

Here are the most crucial success factors that lead to a business’ success;

Location

The business should be located in a central place within the city or town. It should be easily accessible for anyone coming from any side of town. Most customers are put off by walking distances to shops and settle for shops that are more easily accessible.

A place that is not too crowded is another added advantage for your business. Customers need an environment that is safe and not too busy that they feel uncomfortable.

Keeping up with Competition

Having an edge over your competitors is key for the success of your business. Find out how key players in the industry are doing business and try to do better than them. Always being ahead of your competitors is a flawless way to stabilize and improve your market share.

Due to the difficulty of always being ahead, at least, making sure that your brand is up to date will boost your business’ public image and you’ll be recognized as a business that stays on top of product changes.

Cash Flow Management 

One of the main success key factors in business are effectively managing your brand’s cash flow and keeping open communications with prospective investors and lenders.

For instance, in case of an emergency, when you need instant finance, your business has several doors open that gives the luxury of choosing the best possible option.

Advertising

Targeted marketing and advertising strategies are a necessary investment for small-business owners and are a critical factor of success.

Advertising mediums should be carefully selected for their ability to reach the appropriate customer demographic. Today, the most widely used form of advertising is through online channels such as social media. Facebook, Instagram, Twitter are among the most common forms of making your products known.

Customer Satisfaction

The saying “Customer is always right” should be the motto for every business out there. Customers are your source of income, so focusing most of your strength on them is a wise and a strategic decision to make.

According to Peter Drucker, “The purpose of a business is to get and keep customers.”



About Rahab Mbiriti

Rahab Mbiriti is an Experienced Research Specialist working for Sokodirectory with a passion for collecting data, breaking down data and analyzing it for easy consumption. Rahab also has a passion for writing Business and Economic oriented articles.

View other posts by Rahab Mbiriti


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