Chukua Selfie, a Menstar coalition campaign encouraging 18-24-year-old men to know their HIV status through self-test, has entered into a partnership with the Kenya Rugby Union as a Shirt sponsor for the two legs of the World Rugby Sevens Series 2018/19 season.
The 14 million shilling deal will see Chukua Selfie sponsor the Hong Kong/Singapore and London/Paris legs. This partnership will see the Shujaa front of shirt branded with the Chukua Selfie.
Chukua Selfie Brand representative Eric Achola said: “We chose rugby because it is widely followed by our target audience, we want to remind all the young men that even as they have fun they need to do so responsibly.”
“This sponsorship is timely, and it will enable us to meet priority needs for Shujaa as they take on the world this season. We are also aware of the importance of promoting self-testing for both our players and fans. This is why we gladly accepted this partnership,” said Oduor Gangla, the newly elected KRU Chairman.