How To Write An Excellent Elevator Pitch For Startup Funding
One of the most crucial parts of starting your own business is securing enough capital to get it off the ground and running.
Startup funding is the thing that is standing between you and the chance at having major success in your industry of choice. This is where your sales and marketing skills are going to be put to the test with an elevator pitch. You are going to have less than a minute to sell your business plan to investors, and a first impression is going to mean just about everything.
It is up to you to get the point across and make sure you are showing potential investors exactly what they want to see. They don’t have time for fancy slang and outrageous promises, they need to hear what the business is and exactly why it will be successful.
This means that in a very short time-frame you will need to get the message across perfectly on why your business is the one that is worth investing in. Startup capital is going to make or break the majority of owners who start new businesses, so make sure you put in the time and effort to get your elevator pitch right.
There are several key things that you need to focus on when preparing an elevator pitch, and it is essential not to rush any of these steps. You normally only get one shot and you must give it your best effort to score a goal. Keep reading below for essential advice you will want to heed when you are preparing your elevator pitch for investors.
Why Use An Elevator Pitch?
An elevator pitch is going to be used in every potential investing situation, and it is essential to get investors interested in the first place. Think of it as a television advertisement for you and your business idea.
You are going to have an average of 30 seconds to get all of the pertinent information across, so you need to prepare appropriately. This is where you sell them on the idea, yourself, and opportunity you are presenting. It helps if you have some showmanship and sales skills, but these things can be learned.
At networking events and other opportunities to meet business people, you are not going to have a chance for extended investor meetings. Your elevator pitch is what you will use to get people thinking and interested in your business idea. If you can do a good enough job selling your idea you will be able to take it to the next step and sit down for a full meeting.
How To Write An Elevator Pitch
There are many different ideas floating around on the best way to write an elevator pitch, and all of them have their merits. Some experts are now saying to keep it under seven seconds, while others still prefer the 30 seconds or less method.
READ ALSO: How to Catch the Attention of Your Future Investor
If your potential investor doesn’t even have 30 seconds to listen to you they were never going to be interested in the first place. While there is no exact science to preparing the perfect pitch, the following should give you a good structure to build from:
You Need To Hook Them
It all has to start with a way to get the listener interested in what you are saying and have them wanting to hear more. One of the most common ways to start an elevator pitch is to ask a relevant question that relates to the products or services your business provides. If you sell tires you want to make it sound like a car cannot drive anywhere unless four of your tires are on it.
People at networking events are going to get hundreds of potential businesses pitched to them and have a hard time keeping track. The goal of your first two sentences is to show that you have a great solution to a problem and it is going to be a no-brainer investment. Take your time when coming up with your hook, first impressions can mean everything.
Be sure to practice it on friends, families, or even strangers on the subway to make sure it is getting your message across. The last thing you want in your hook is any type of filler speech or slang; your message must be succinct and to the point.
In order to be appealing and enticing, it’s important to have a well-edited text. There are many services and tools like Best Essay Education, WoWGrade,