Black Friday is fast approaching! Only a week left before the big e-commerce sale day.
While Black Friday offers an immense opportunity for merchants in Kenya to sell their products online, barely half of the 3 million vendors who can be found on the digital platform actually sell during this time.
Statistics show that in Kenya, only about 15,000 to 17,000 vendors take advantage of the Sale, potentially missing out on profits they could have earned during this period.
On a weekly basis during Black Friday sales, transactions for SMEs which leverage on the sales day increase their sales volume by 25 percent meaning that weekly purchases of USD 10million potentially increase to USD 25 million.
Additionally, during the month of November, which is essentially the Black Friday Month, approximately USD 40 Million to 50 Million worth of transactions are made on e-commerce across all platforms in Kenya.
For SMEs, Goby allows you to track your revenues and costs over time, while at the same time communicating with your customer from within the app.
Goby is giving you, an online vendor, the opportunity to increase your sales, while at the same time offering discounts to your customers in an easy and simple way.
Once you download the app, you can start selling using the goby shop immediately and get connected to customers all over the world.
It gets even better! From 25th to 29th November, Goby will be promoting top Goby Shops with awesome discounts for free across various digital platforms! What are you waiting for? Get on the #MyBlackFriday buzz by Goby