Kenya is set to host the first-ever of Indo – African cultural event dubbed the INDIRICA Festival in 10 days. The 3 day festival in partnership with Sarova Hotels and Resorts as the hospitality partner, will be held at the Carnivore Grounds from 7th – 9th February.
The cross-cultural event will feature renowned Artistes including Singers, Film Stars, Dancers, Fashion Icons, and other personalities from the entertainment sphere offering an array of activities for everyone to participate.
Apart from the electric performances and other fun activities, the festival will also feature an Indirica Exhibition offering trade interaction opportunities in a bid to further strengthen trade between the two regions.
Fans will also be treated to a cultural fusion of cuisines to be sampled through the 3 days for sampling and indulgence from vendors for the ultimately culinary experience. There will also be an Indirica Fashion Show to showcase the latest designs from the crème of the fashion world.
Captain Rahul Bali, Curator of the Indirica Festival highlighted that Indirica Festival would be a landmark event amalgamating cultures of the different nations with the underlying objective that Cultural Cooperation always leads to Commercial Cooperation.
Speaking on the event the Sarova Group of Hotels and Resorts Managing Director Jimi Kariuki said “We at Sarova are looking forward to showcasing the very best of both worlds as we have always been big on offering refreshing African hospitality and culture support. Indirica will give attendees an opportunity to explore from both fronts and foster greater relationships with a better understanding of the cultures.”
Indirica Festival will be an annual affair held in Kenya and shall be instrumental in nurturing cultural relations as well as promoting Kenya as a preferred destination for both business and leisure.
Organised by Innovations India Advertising & Events Pvt. Ltd., under the patronage of the Government of Kenya, Ministry of Sports, Culture & Heritage, Ministry of Tourism & The High Commission of India in Kenya, The Indirica Festival is a brainchild of Captain Rahul Bali and is supported by organisations including KEPSA, KTB, KFCB, KNCCI and Industry Leaders like Sarova Hotels, Safari Trails, Carnivore, Adsite, Crown Paints LTD, Barclays, SGR, Mac Coffee, Radar, Fashion On the Road by Carole Kinoti and Sudha B Productions Limited among others