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Serena Hotels Shuts Down As Industry Strains Under Coronavirus

BY Soko Directory Team · March 28, 2020 11:03 am

Serena  Hotels are temporarily closing operations for the next two weeks citing a heavy hit to their business following the coronavirus outbreak in the World.

“Never in the 40-year history of Serena Hotels has any event of this breadth and scale impacted the global hospitality industry than COVID-19,” the letter obvious of sadness details.

The Hotels will be closing their hotels in both Kenya and Tanzania following a now revealed heavy negative impact on the hotel’s business.

“We have been following the COVID-19 situation very closely and its emerging impact on our business model and portfolio in Africa,” The Hotels says in the message released to media houses.

The letter written by the Managing Director of the Hotels cites a difficult time in the economics of the World saying the impact on finances following the  COVID-19 cannot be calculated.

“It is indeed impossible today to calculate the human and financial impact that COVID-19 will have on the global hospitality industry,” the letter reads.

“In anticipation of reduced business levels during 2020 and in line with the government directives and protocols, management observe with the priority that,” the letter continues.

“Taking care of our staff, their dependents and their quality of life to the extent possible is critical and liquidity risk management is key,” the letter by Serena Hotels explains.

“As we navigate this unprecedented crisis and build on the company’s resilience and adaptability, whilst keeping destination Kenya and Tanzania in the minds of the business and leisure source markets,” the Hotels write.

“It is with a ‘heavy heart’ that we advise that the Lodges and Camps below will temporarily cease operations until 15th June 2020,” the statement reads continuing to list the hotels as below:

In Kenya

Amboseli Serena Safari Lodge

Kilaguni Safari Lodge

Mara Serena Safari Lodge

Serena Mountain Lodge

Lake Elmenteita Serena Camp

In Tanzania:

Lake Manyara Safari Lodge

Ngorongoro Safari Lodge

Serengeti Serena Safari Lodge

Kirawira Serena Camp

Mbuzi Mawe Serena Camp

Read Also Covid-19 Hotspots in Kenya as First Patient Succumbs To deadly Virus

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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