Safaricom Introduces Ksh.20 A Day Data Package In FY20 Results Launch

Safaricom (NSE: SCOM) has today announced plans to launch a 20 shillings a day 4G smartphone package aimed at empowering customers currently on 2G devices to upgrade and enjoy high-speed internet connectivity.

The package is in partnership with Google and is based on insights and learnings from the Maisha Ni Digital campaign that saw over 1 million customers acquiring 4G enabled devices.

The new campaign seeks to empower an extra one million customers to upgrade to 4G enabled devices in this financial year.

The announcement was made as the company released financial results for the year ended 31st March 2020 which saw the profit and total comprehensive income for the year grow 19.5 percent YoY but normalized for the exceptional share of profit of joint venture, at 14.3% YoY to 71.7 billion shillings with service revenue growing to 251.2 billion shillings.

“smartphone device is critical in supporting the new realities brought about by COVID-19. This proposition aims to support Kenyans during and beyond this pandemic by enabling them access more opportunities, be it learning, working, or running businesses from the comfort of their homes,” said CEO Peter Ndegwa.

“Android’s goal has always been to bring the power of computing to everyone. Access to the opportunities the internet offers is critical for any nations’ economic growth and social inclusion,” said Ndegwa.

Majority of Kenyans and Africans at large access the internet via mobile broadband. In Kenya, approximately 60 percent of the mobile phone install base is still on 2G feature phones and 40 percent smartphones with key barriers to people coming online being device and data affordability.

We believe that this collaboration with Safaricom will bring more Kenyans access and the means to partake in the opportunities that exist online,” Mariama Abdullahi, Director, Android and Platforms Partnerships for Africa.

This year’s financial results were driven by growth in M-PESA revenue, which grew by 12.6 percent contributing 33.6 percent of the service revenue and mobile data which grew by 12.1 percent to 40.67billion shillings.

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