Why Businesses Need Virtual Exhibition Now Than Ever Before

There is no doubt that Covid-19 has disrupted the world. It is no longer business as usual. Millions of businesses have shut down and tens of millions of people have lost their jobs. The few businesses that are still operational are struggling to remain afloat.

Stats show that 87 percent of small-medium enterprises (SMEs) might not sail through Covid-19. In Kenya, before Covid-19, approximately 1000 SMEs were closing shop daily, 30,000 monthly, and about 450,000 annually. With the pandemic, the numbers might be double.

Is there hope for businesses that are already feeling the heat? Is there a way that businesses can reinvent themselves and adapt to the current way of life to survive? What is the best way that businesses can adapt for them to remain operational?

The truth is the majority of businesses across the globe have been massively affected by the COVID-19 pandemic, prompting many to relook at their strategy and adopt digital technologies to reinvent themselves, and the events industry worldwide is no different.

According to Global Trade Week (GTW), this is not the time for businesses to sit and mourn for what might befall them but to embrace the use of technology to have their products and services reach a wide range of audiences through exhibitions.

Initially, before the pandemic, exhibitions played a major role in helping brands showcase their products and services to various potential clients. Not anymore. Gatherings have been discouraged and people can no longer meet physically at exhibition venues.

Global Trade Week through MIE Events has taken up the challenge of helping businesses digitally showcase their products and services, and still be able to get more value that surpasses physical exhibitions.

“At MIE Events DMCC, we have decided to embrace this change and leverage on digitalization as we believe this is key to consolidate the fundamentals of our industry on a global level. As a result, we are very proud to introduce our first Online B2B Exhibition Platform – Virtual Expo,” said the organization.

MIE Group is a 20-year-old organization that has a successful and unprecedented Global B2B Platform that focuses on FDI opportunities within Africa, Middle East & Global Markets. Our industry-leading B2B Platforms in over 20 cities have driven over 1000 SME’s from multiple sectors to grow their businesses with real partnerships and market growth access.

For more information about them, please visit their website through this link