Mastercard has partnered with Kenya’s rugby star and a member of the Kenyan national team, Collins Injera and South African rugby legend Bryan Habana to offer cardholders in Kenya a unique experience for their at-home enjoyment.
At a time when connecting people to their passions – such as sports – is more important than ever, Mastercard will be leveraging its expertise to create exciting digital experiences in a series of priceless experiences.
As part of the line-up, Collins Injera will be sharing highlights from his illustrious career with Bryan Habana. Throughout the session, Mastercard cardholders will have an opportunity to ask their priceless questions to Bryan Habana by registering on www.priceless.com, there will also be limited signed merchandise on registration. The interview will be streamed on social media, and fans will get an honorary mention for their Priceless question.
“At Mastercard, through our long-established Priceless experiences platform, we have an opportunity to continue connecting consumers with their passions,” said Ifeoma Dozie, Director, Marketing and Communications, Sub-Saharan Africa, Mastercard. “We are adapting our traditional sponsorships, leveraging our partnerships, and creating new, digital ways of bringing once-in-lifetime moments into people’s homes.”
The Priceless Experiences are not limited to Kenyan and South African celebrities. They span the globe and passion areas, all featured on Mastercard’s experiential lifestyle hub Priceless.com. People can enjoy intimate acoustic musical performances, gameplay insights from the pros, private cooking lessons from celebrity chefs, training sessions with renowned fitness experts, behind-the-scenes tours of some of the world’s most famed destinations, and more. Visitors can also access additional exclusive content from global celebrities, experts, and ambassadors on the site.
“Mastercard has brought consumers closer to their passions for decades, and we are constantly adapting our approach to do this is relevant and meaningful ways. We will continue to evolve as a brand and develop our approach with consumers at the heart of everything we do and bring value to cardholders,” said Beatrice Cornacchia, Senior Vice President Marketing, and Communications, Mastercard Middle East & Africa