By Nsunjo Erica
Entrepreneurship was back then dominated by male entrepreneurs, women were more focused on getting married. However, with the diversification and development of the economy, women entrepreneurs have risen up and in huge numbers.
Currently, female entrepreneurs are working to the best of their capabilities to have equal rights with men not only in social life but in the business industry as well. However, the entrepreneurial journey as a woman is never smooth.
Women in businesses are faced with uncountable challenges just like the male however, the journey gets harder for females than male entrepreneurs because they’re naturally inclined to be more nurturing. Below are ways on how to succeed as a female entrepreneur.
The society is still not well vast with the involvement of women in business, they still believe women are meant to be just housewives and if you give in to these kinds of tales, you are finished.
Society critics will always make you feel incomplete, incapable, and unable, therefore it is upon you to set the record straight, ignore their criticism, and stick to what you believe in.
If you are not mindful of this and actively taking the steps to manage your criticized mind, of all this internal and external chatter, it can lead to us to withdrawing, procrastinating, and sabotaging our own success.
Self-Belief and confidence
The best strategy one can ever implement during their entrepreneurial journey is being confident and believing in oneself that they can do it, you are not an exception. You can have and create anything you desire in your business. However, it starts with YOU believing this for yourself!
Once you find it within you to trust yourself that you can succeed then let the rest be background noise as you forge forward. Keep believing in the possibilities available to you, take advantage of any chance, and exploit it to succeed.
Nothing burdens more like an entrepreneurial journey that is not principled, one where you just embark on any possibilities that cross your path without proper thought and implication of judgment.
Entrepreneurship is a bit tricky and sometimes only clever minds sail through, you will meet up with different personalities along the way but if you set certain principles then apply them, they normally help to keep one on track and not to go astray.
Self-Care Is A Priority
Being a female entrepreneur shouldn’t make you forget that you are still a woman and as a woman, you need to take care of yourself to appear presentable. Make self-care a priority especially when you are just starting out in business.
It makes more sense when you are an empowered entrepreneurial woman who is healthy, Sometimes, your facial expression and outlook determines a lot in your entrepreneurial career as a woman than it does for men.
Create a Support Network
Entrepreneurship is all about building connections, that’s the best survival method to apply. Ensure you have a support network of people who understand the field better than you, people with experience and are willing to help out
By a supportive network it’s normally the new people we meet on our business journey, not family. Having a network of folks who are on the same journey as you is essential and determines your growth in business.
Save and invest
Business is business when one makes profits, saves, and invests and female entrepreneurs are not an exception. Look out for good saving and investment strategies, plan for your future, and the future growth of your business.
Saving or investing the little you can is another way of clarifying to yourself that you are not a failed female entrepreneur, do not give critics the benefit of doubt, and therefore plan accordingly.
Find a balance between marriage and work
Now, this is the hardest part of being a woman in business, unlike men, as a woman you are still obliged to responsibly take care of your home, many women tend to become workaholic and forget this other part about their life.
Women that over divert their attention to just work and less to their marriage often become miserable-successful women because sometimes their partner can get resentful because their wife is spending so much time in the business.