Business owners must accept that the COVID-19 pandemic is here to stay and therefore they must adopt better measures on how to pursue their day-to-day activities.
Millions of business owners have struggled to stay afloat since the outbreak of the COVID-19 pandemic, the few who opted for digitization and immediately embarked on utilizing digital platforms saw business continuity.
The COVID-19 pandemic froze many businesses following government restrictions on travel, remote working, the shutdown of physical shops and factories, social distancing, some business totally closed operations.
The pandemic has hit hardest all businesses that were focused on the physical presence of customers, with the restriction on movement, these businesses couldn’t receive customers and hadn’t adopted online marketing and sales.
The COVID-19 pandemic must be an eye-opener for businesses, it has shown the need for businesses to adopt digital transformation and technological innovations that had been previously ignored if they wish the business to continue.
Have you thought of how many businesses could close permanently and how many employees could be rendered jobless if businesses do not adopt digitization now that scientists are not sure of when the COVID-19 pandemic is to end?
According to analysts, COVID-19 has accelerated the growth of digital technologies and innovations, and the businesses that have been able to adapt quickly have integrated their digital infrastructure in various lines of production.
The pandemic has pushed millions of people online, business owners should take advantage of this by building websites and grow their social media presence, and generate engagement to reach a bigger audience than never before.
All the SMEs that continued operation during the lockdown are only those that immediately realized they could utilize digital platforms to market themselves and reach out to their customers online and business continued.
Business owners must however be very keen while embarking on digitization since it doesn’t involve physical bonding between owners and their clients, any changes must be analyzed for businesses to continue meeting their customers’ demands.
All businesses planning to resume operations as soon as the COVID-19 pandemic is handled by the WHO are in for great losses and permanent closure, science and technology is advancing every day, and only those ready to adopt shall thrive through.
Digital transformation and innovation can reduce operating costs for various sectors like real estate, agriculture, insurance, finance, transport, entertainment, hospitality. It’s a breakthrough and businesses can be saved.
Millions of businesses can also utilize digitization in a sense of prioritizing employee health and safety by use of teleconferencing tools to ease remote working now that social distancing is a must.
Technological innovations such as automation can benefit a business in terms of cost-cutting, faster service provision to customers, data capture, tracking, and this can help a business increase its competitive advantage.