Safaricom To Let Businesses Advertise Through Skiza Tunes

Safaricom (NSE: SCOM) has announced the launch of a new Skiza Advertising platform for SMEs to advertise their services.

“The Skiza Ad Service is an exciting innovation that seeks to provide an excellent platform for businesses across the country by better connecting them with customers and equally taking advantage of our wide reach.

The platform will deliver to our customers even more value through free data and minutes whenever they enroll and listen to advertisements from our partners,” said Peter Ndegwa, CEO, Safaricom.

According to Safaricom, enrolled customers will receive free 5 MB data or free 1-minute calling time for every three adverts listened to for more than six seconds each.

Customers will need to dial *897# to view their accumulated resources and to either redeem them for data or minutes, both with no expiry. The accumulated minutes and data are valid until the first day of every month and once redeemed assume a no-expiry validity on the customer’s line.

The shortcode equally empowers a customer to opt-in and opt-out of the service at any time, with customers who unsubscribe keeping accumulated resources to the first day of the following month.

“We are enthusiastic to launch the Skiza Ads service in Kenya using the Adtones global media platform. This is an innovative socially responsible win-win media service in partnership with Safaricom through which Adtones aims to empower and give back to mobile users.

The platform will benefit millions of Safaricom customers with rewards and useful media information”  said the Adtones founders Ben Lynch and Gaspare Manos.

Safaricom says that it is increasingly pegging its future on SMEs by providing them with tailored technology solutions to market and grow their businesses.

Subsequently, the new service will drive customer retention by providing a value-added service that supports customers with free data and minutes especially when they are unable to purchase airtime.