As Kenya’s retail sector continues to struggle with a myriad of challenges, and as giants such as Tuskys, Nakumatt, and Uchumi breath their last, some like Carrefour are having a field day and sailing through the challenges making billions in sales.
In 2020, as the economy went down as a result of the Covid-19 pandemic, Carrefour made 25.3 billion shillings in sales across its Kenyan outlets. The retailer has been expanding across the country with the latest new outlets in Uganda.
The company announced the 30.2 percent jump in sales from 19.4 billion recorded in 2019 indicating that its aggressive expansion bid across major towns in Kenya and a focus on online shopping was paying off as compared to other struggling peers.
Carrefour opened the first store in Kenya in 2016. The retailer now has 11 outlets. The company has capitalized more on online platforms where shoppers can shop and have their goods delivered. The retailer has also developed an app to enable people to shop.
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- Carrefour Kenya Launches New Mobile App With 8,000 Items
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Carrefour Kenya launched a new mobile application that will enhance the online shopping experience for its Kenyan customers. Offering more than 8,000 items including groceries, fresh food, and light household products, the app features a ‘build your shopping list’ function, as well as a ‘, frequently purchased’ tab which saves items bought regularly.
Carrefour says that following its increased sales last year, it will continue the expansion of its retail business in Kenya with a focus on online shopping in 2021. “Despite the challenging macro-economic conditions, Majid Al Futtaim continues to make progress with its expansion plans,” said the retailer.
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Perhaps other retailers should gather, create a WhatsApp group and get some lessons from Carrefour on how to survive.