DLAK Launches Money March Financial Literacy Campaign

The coming of Covid-19 hit hard the Kenyan economy. Businesses shut down en masse and people lost jobs in millions. Kenya National Bureau of Statistics indicates that at least 2 million people lost their jobs and around a similar number went into abject poverty.

To help Kenyans sail through the hard financial situation, the Digital Lenders Association of Kenya (DLAK) has launched a month-long financial literacy campaign dubbed MoneyMarch.

The 30-day campaign dedicated to bringing providers and consumers together in a conversation around financial health and wellness as Kenyans seek to rebuild their finances amid the post-pandemic economic fallout.

Organized by the Digital Lenders Association of Kenya with Tala as the Lead Co-coordinator and supported by all DLAK member companies, this year’s MoneyMarch campaign will focus on “Building Resilience and Bouncing Back.”

Throughout the month, DLAK members will provide tangible information and tools to help consumers bounce back from COVID and take charge of their finances.

Topics will include healthy borrowing habits, how to choose a responsible loan provider, consumer protection principles, data protection policies, financial planning to build resiliency, and strategies to help both families and businesses grow their finances.

“This financial literacy campaign is inspired by a report that was co-authored by Dr. Patrick Njoroge the CBK Governor that encouraged the financial sector to develop citizen-centric strategies while harnessing digitization to finance a sustainable future. Said Kevin Mutiso, the DLAK while giving his keynote address during the money March launch.

“Tala and DLAK launched MoneyMarch because we are committed to the financial health of our customers and helping them achieve their financial dreams. We look forward to demonstrating our commitment to responsible lending by providing tangible information and tools (outside of providing credit line) to advance financial health. “Said Mr. Ivan Mbowa, General Manager Tala, during the event.

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