The 4Th Edition Of Kuza Awards Launched By CA

The Communication Authority of Kenya on Tuesday launched the much-awaited 4th edition of the 2021 Kuza Awards. This would have been the 5th edition, however, the 2020 awards were postponed due to the coronavirus pandemic.

The awards seek to recognize excellence in broadcasting in Kenya and to encourage upcoming enthusiasts into the sector to have a great starting point and examples to learn from.

The theme for the Kuza Awards 2020 is Preserving Our Heritage through broadcasting: Kenya a heritage of splendor.  The launch of the Awards was preceded over by Communications Authority Director-General, Mercy Wanjau.

The Kuza Awards are categorized into the regulatory award, people’s choice award, and patriotic award. In the People’s Choice Awards, audiences can vote at no cost, for their preferred station via mobile SMS shortcode number 15601. Three categories were also introduced to the awards, namely copyright, patriotism, and upcoming broadcaster.

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The Patriotic Award will fete individuals/entities that have made a positive impact through broadcasting in preserving national heritage, unity, and cohesion.

The Upcoming Broadcaster Award will recognize new broadcasters who are complying with the regulatory requirements while the Copyright Award seeks to enhance adherence by broadcasters to Copyright and Intellectual Property requirements.

The jury will be comprised of: The Kenya Film Commission, Media Council of Kenya, Kenya Copyright Board, Nationa Commission and Integration Commission, The Consumers Federation of Kenya (Cofek), Reelforge Analytics, Bulk SMS Services Ltd, Television and Radio Listener Association.

The awards come at a time when the Communication Authority is seeking to issue compliance certificates to broadcasters who meet all the license conditions and other regulatory requirements and acknowledge broadcasters who promote patriotism, uphold Kenyan culture, beliefs, and values, and who have made a contribution towards national unity and cohesion.