How To Start Affiliate Marketing Business In Kenya

By Soko Directory Team / Published April 15, 2021 | 12:25 pm




KEY POINTS

In affiliate marketing, you are effectively a middleman between the company and the consumer. The great thing about affiliate marketing is that it is very easy to set up and manage.




Thinking of new ways to make money on the internet? You may want to try affiliate marketing. Affiliate marketing is a fast-growing branch of online business where you help a company sell its products or services and get paid for your efforts.

In affiliate marketing, you are effectively a middleman between the company and the consumer. The great thing about affiliate marketing is that it is very easy to set up and manage.

The company gives you an affiliate link, which tracks the number of sales you are able to make. Once you have your computer and a decent internet connection, you are ready to launch your affiliate marketing career.

Many industries in Kenya now use affiliate marketers, including well-patronized sectors like food, transport, and online betting. Big betting sites like betway always have great offers and bonuses and are always looking to push these products to new customers.

Using affiliate marketers has become a very important business strategy for organizations like this.

Affiliate marketing is still relatively new in Kenya, compared to other parts of the world, but people are already making serious money from this business. However, the business takes some time to grow. It is highly unlikely that you start making the millions overnight.

Your initial income may be nothing to write home about, but if you stay steadfast and committed to the course, you will reap your reward over time.

To start your affiliate marketing business, you need a platform to project your products. You can choose from a number of options, but the most popular avenues are blogs and social media channels like Twitter. These platforms are free and easy to join.

New entrants also need to decide on which products and services they want to market.  There are several factors to consider while making this choice.

It is always advisable to choose a product category that you are passionate about and knowledgeable about. This improves the quality of content you are able to produce and makes you appear more authoritative and convincing.

As much as possible, try to be very specific with your products. For example, instead of marketing “shoes”, you can narrow your market down to “office shoes” or “sneakers”. This boosts your chances of beating the competition of ranking well on search engines.

Once you have your platform and products, you can then proceed to content creation and management. You need to produce interesting and engaging content, and show competence and expertise in the products you are marketing.

This is how you win the trust of your potential customers. When you are happy with your content, your next target must be to improve the visibility and exposure on your site.

If you are using a blog, you need to optimize your site and content so that they can rank highly on search engines. Other means of generating traffic include social media marketing and mailing lists.

You should also pay great attention to how you place your affiliate links and where you place them. If you put your links at the bottom of your pages, then your chances of getting clicks are reduced. Instead, get your links as high on your pages as possible and use them lavishly through the pages.

Affiliate marketing may still be in its early stages in Kenya, but it has definitely come to stay. Don’t hesitate to take advantage of the wonderful opportunities available in this line of business.





About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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