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Premier League, SportPesa Leads Kenya’s 15-Year Google Searches

BY Soko Directory Team · August 12, 2021 09:08 am

KEY POINTS

The Most Searched list shows what topped the charts on Google ranked by search volumes across regions and languages.

Google has released the Most Searched queries for Kenya for the past 15 years and the English Premier League and SportPesa sit at the top.

The Most Searched list shows what topped the charts on Google ranked by search volumes across regions and languages.

Coming in at the third, fourth, and fifth positions, respectively were Betin Kenya, Jumia Kenya, and Brighter Monday. They were among the top ten list in the trending category for the past 15 years.

“The data released reveals that Kenyans’ love for football has remained consistent throughout the 15 years, with many closely following the EPL and the Fantasy Premier League, making them the first and the sixth top-most searched item in the general category,” said Google in a statement.

The Google Most Searched list also provides insight into notable events in the news, politics, sports, and entertainment as well as popular trends.

Top 10 most-searched by category in 15 years

  1. EPL
  2. SportPesa
  3. Betin Kenya
  4. Jumia Kenya
  5. Brighter Monday
  6. Fantasy Premier League
  7. Kenya Power
  8. Jiji Kenya
  9. Kenya Law Review
  10. December Global Holidays

ALSO READ: United States Issues Level 3 Travel Advisory To Kenya

While searching the EPL, Kenyans wanted to know the league standings, fixtures, and the results of their favorite football clubs.

The increased number of youth participating in sports betting in sub-Sahara Africa drove SportPesa atop the list. The trend has become quite popular and GeoPoll has identified it as the most prevalent form of gambling.

Other searches in Kenya included tips on how to kiss, how to write a CV, and how to make money online.

In Kenya, the latest statistics, symptoms, prevention, measures, and vaccines were other notable search words relating to the coronavirus.

President Uhuru Kenyatta tops the list of trending local personalities followed by Raila Odinga and Deputy President William Ruto.

Others on the list are lawyer Miguna Miguna, former Nairobi Governor Mike Sonko, and Embakasi East MP Babu Owino.

 

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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