New Dedicated Website Launched With Strategy To End Smoking

With over 1 billion smokers worldwide, how do policymakers, scientists, governments, and stakeholders have a constructive conversation backed with scientific evidence to end smoking?

A new web portal has been launched to help policymakers, scientists and ordinary people address myths and misconceptions about nicotine, using evidence-based advice and support to end cigarette smoking. It is currently available in English, French, German, Italian and Spanish versions.

Smoking kills more than 8 million people each year. More than 7 million of those deaths are the result of direct tobacco use while around 1.2 million are the result of non-smokers being exposed to second-hand smoke.

A lot of smokers have quit in the past through sheer willpower, finding joy in spending their money on something else, using many other motivations and methods. It would be easier to give up if smoking was replaced with something equally pleasurable and less harmful (for example nicotine patches & gum). Again, pleasure is key.

This is where the tobacco harm reduction approach comes in. Today, it is undeniable that demand for cigarettes has fallen as a result of smokers switching to less harmful products, such as snus, heat-not-burn, nicotine pouches, and electronic cigarettes. Harm reduction products are serving as powerful and effective smoking cessation tools. They are providing smokers worldwide with reduced-risk alternatives to cigarettes and other forms of combustible tobacco.

The website amplifies robust evidence to accelerate the transition of the world’s 1.1 billion smokers to less risky alternatives. Please visit our website for the must-read and freely available ‘An Advocate’s Guide to Tobacco Harm Reduction.

To learn more, visit;

https://www.tobaccoharmreduction.net/en