Quickmart Celebrates 15 Years, To Award Customers Cars

Quickmart is marking its 15 year anniversary. The retail chain is set to reward customers with assorted incentives including  5 brand new cars and prizes worth millions across all stores in the month of September.

“We are putting our customers at the heart of this 15-year anniversary celebration. It is because of their loyal support that we have come this far and earned a place among tier-one supermarkets in Kenya. We are thanking them with the various prizes and incentives and promising them that we will continue to walk with them into the future” said Quickmart’s Head of Marketing, Betty Wamaitha.

“It is worth noting that in August 2020, Quickmart and Tumaini Supermarkets announced a merger and business integration that was approved by the Competition Authority of Kenya, to form a unified retailer that has steered growth and expansion of convenient stores across the country

Today, the steady and sustainable business transformation strategy has seen the Supermarket chain boast of 45 branches across 11 counties employing a workforce of over 4000 members who are the main brand ambassadors, serving an average of 3 million customers. This has led to cementing its place as a Tier 1 supermarket in Kenya.

“As we celebrate our customers, we are also recognizing our staff whose dedication and hard work has brought us this far. We are also saluting our suppliers and the thousands of farmers across the country whose products and products find their way to our shelves enabling us to deliver on our brand promise of Fresh & Easy, to every customer “added Wamaitha as she presented awards to some of the longest-serving staff.

“Our growth guarantees access to the market for over 24,000 farmers who enjoy a regular income by supplying fresh produce to the Quickmart stores countrywide. 30% of our products consist of fresh produce. Our supplier network includes over 600 businesses from different sectors.”

Noting the challenges that the country has faced during the pandemic, explained that the supermarket invested heavily in structuring the stores to adhere to the Ministry of Health protocols keeping all their staff and shoppers safe, and continued to serve customers even during the tightest lockdown periods over the past two years.

Over the years, Quickmart Supermarket has supported numerous projects as part of its corporate social responsibility pillar. For example, the staff nutrition program in partnership with GAIN and the sponsorship of CAR 50 in the recently concluded leg of the WRC Safari Rally. The head of marketing revealed that they will continue to do so in Health and Wellness and Sports Development.