The East African Breweries Goes Into Podcasting

By Soko Directory Team / Published September 30, 2021 | 12:09 pm




KEY POINTS

The podcast will feature leaders discussing the latest business and marketing trends, sharing the challenges faced in building businesses, as well as sharing workable innovative solutions to resolve such challenges.




Marketing Society of Kenya (MSK) and East African Breweries Limited (EABL) have partnered to launch a marketing-driven podcast that will feature the visions and insights from some of the notable marketing and business leaders.

The podcast will feature leaders discussing the latest business and marketing trends, sharing the challenges faced in building businesses, as well as sharing workable innovative solutions to resolve such challenges.

“We hope to inspire and inform listeners with stories about corporate innovation and entrepreneurship from business leaders and experienced marketers, who will share their real-world experiences and challenges,” said Marketing Society of Kenya Chief Executive Officer Edward Oswe. “There are so many exciting stories about businesses in Kenya and even in the region — each with its own distinct way to advance goals, take advantage of new opportunities, and attain their visions despite the many hurdles and stumbling blocks along the way.”

Mr. Oswe noted, “the COVID-19 pandemic had presented marketers and business leaders with unique challenges that require innovative approaches to navigate.”

“Podcasts are very timely and are very easy to consume, the initiative will enable more people to get informed and improve their knowledge,” Mr. Oswe added.

Season one of the podcast, which will consist of thirteen episodes, will focus on providing insights on marketing in a digital world and educating listeners on the role of leadership and digital transformation in marketing.

It will draw more content from a two-day MSK Marketers Conference from October 28, whose contents will first be shared with participants before finally being uploaded on all podcast forums.

Cabinet Secretary Ministry of Industrialization, Trade, and Enterprise Development Ms. Betty Maina will be the chief guest. Some of the notable global speakers who will attend the market include brand experts such as Ian Hatton from South Africa and Graham Robertson from Canada.

Senior marketers who will also grace the conference include Angela Mwirigi, director of digital financial services at Kenya Commercial Bank, Anne Joy Mithira, head of marketing at Diageo, Martin Oduor, founder of The Leadership Group, Caroline Kendi, head of marketing and brand at Safaricom among other marketing professionals.

EABL head of media futures Ms. Waithera Kabiru urged Kenyans to take advantage of the free content which she said, “has a huge potential to drive growth in respective fields.”

Capital FM commercial director Farida Idris, who spoke during the announcement of the initiative, also urged young innovators to participate in the forum and learn more from key speakers endowed with enormous experience in marketing.

“The forum will feature all marketing executives who will provide insights on key marketing topics and suggest models that firm should adopt,” she said.

The program will be sponsored by EABL while MSK and Capital FM will curate content from marketing leaders and captains of the industry which will be provided for free.




About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author








Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2022
  • January 2022 (206)
  • 2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (259)
  • May 2021 (285)
  • June 2021 (273)
  • July 2021 (277)
  • August 2021 (233)
  • September 2021 (271)
  • October 2021 (305)
  • November 2021 (365)
  • December 2021 (250)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (333)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (251)
  • February 2019 (215)
  • March 2019 (285)
  • April 2019 (254)
  • May 2019 (271)
  • June 2019 (250)
  • July 2019 (338)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (319)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (276)
  • April 2018 (223)
  • May 2018 (235)
  • June 2018 (176)
  • July 2018 (256)
  • August 2018 (247)
  • September 2018 (255)
  • October 2018 (283)
  • November 2018 (283)
  • December 2018 (184)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (190)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (165)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (247)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (165)
  • April 2015 (107)
  • May 2015 (116)
  • June 2015 (119)
  • July 2015 (147)
  • August 2015 (157)
  • September 2015 (186)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (207)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950