Coca-Cola Africa and its bottling partners have announced the launch of JAMII, the new Africa-focused sustainability platform. The platform houses the Company’s existing and new sustainability initiatives.
Through this signature platform, Coca-Cola hopes to attract like-minded partners to help accelerate the on-the-ground impact of its initiatives.
“We recognize the responsibility we have as market leaders to make a meaningful difference – to empower and protect the communities and the environment in which we operate,” said Bruno Pietracci, Africa President.
“Whether it is giving people access to safe drinking water, creating economic opportunities for people in dire need of it, or reducing the impact of our operations on the environment- we are committed to making that difference,” he added.
Coca-Cola chose the name “JAMII” a Swahili word that means Community, Society, People – because it represents the African identity and it aligns with its values and organization.
Consolidating its sustainability efforts under this umbrella will allow the Coca-Cola company to strengthen its value proposition and make good on its promise to continue to be a trusted partner for sustainable growth in Africa.
In the area of women and youth economic empowerment, JAMII will promote and stimulate entrepreneurship opportunities through the provision of improved access to skills training, networks, finance, and markets.
To date, over 2 million women across Africa have been economically enabled as part of the 5by20 program.
In water stewardship, the company will replenish 100 percent of the water used in the production of its products by managing water use efficiency in its operations, supporting the conservation of natural water resources, and improving community water access and climate change adaption.
So far, combined efforts by Coca-Cola Africa, The Coca-Cola Foundation, and its partners have resulted in sustainable access to drinking water for over 6 million people through the Replenish Africa Initiative (RAIN).
For waste management, Coca-Cola Africa is committed to driving a world without waste. Nearly all of Coca-Cola’s packaging is already recyclable with the goal of recycling the equivalent of 100 percent of its packaging waste by 2030.
Coca-Cola Africa is already forming new partnerships to facilitate the implementation of JAMII projects that will deliver on these goals.
Internally, JAMII will inspire employees to make a difference in their immediate communities. Employee-nominated charities will receive grants and employee volunteering will be encouraged.
Also, The Coca-Cola Employee Disaster Relief Fund will support employees facing financial hardship as a result of a natural disaster.