SMELink Conference Is Heading To Rwanda After Pitching Camp In Kenya

Starting a business in Kenya is not an easy walk in the park. Many entrepreneurs begin the venture with a lot of energy and vigor but only a few of them thrive.

This can be attributed to the many myriad challenges such as lack of capital and entrepreneurial skills, and high taxes imposed on the businesses, that continue to face the Kenyan SME sector.

Many entrepreneurs around the globe, especially in African countries, lack skills like accounting and marketing that are necessary for a business to succeed. As a result, they operate through trial and error, which has not worked to their advantage.

Another big challenge facing entrepreneurs is minimal innovation. Businesses fail to come up with new products, services, and ways of doing business.

This means the sector is stagnant because it’s only businesses that are innovative that will have the ability to grow and expand faster.

The reality is that a business that has poor or lacks innovative business ideas will soon lose its customers and will not be able to attract new ones.

Because the SME sector is very important for the economy, the country must seek solutions by engaging the entrepreneurs in proper training through workshops, trade fairs, and conferences to enable the continued growth of the sector.

For this reason, SMELink International, a company that builds strategic partnerships for SMEs in different markets, has planned a three-day conference in Nairobi, Kenya to connect 50 million SMEs to Money, Markets, and Mentors by 2027.

The initiative dubbed ‘Rhino’s Den’, which started on 20^th April and will end on 22^nd April 2022, is set to foster the creation of decent and sustainable jobs and the reduction of poverty.

Many Kenyan small and medium enterprises (SMEs) are eyeing a piece of 100 million investment opportunities in the ongoing SMELink Conference.

One of the notable speakers at the event, Vusi Thembekwayo, who is Africa’s youngest global speaker, venture capitalist, and business leader is a key source of entrepreneurial skills and experience.

Subsequent conferences will take place in Africa’s Key Markets including Rwanda, Nigeria, South Africa, Dubai, and Detroit to build an ecosystem of innovative and sustainable ventures

SMELink International builds strategic partnerships for SMEs in different markets. It provides an opportunity for SMEs to be in the global spotlight and gain access to cross-border business opportunities.

Moreover, it provides a database of resources for technical expertise, financiers, online training, market surveys, knowledge sharing, and partnerships amongst others.