Welcome To The Era Of Instagram Banking

By Soko Directory Team / Published September 14, 2022 | 7:11 pm



instagram

As of April 2022, there were 1.68 million active Instagram users in Kenya. However, the number might be higher than that since most Kenyan youngsters often access the platform at different times of the year. Others have multiple accounts too.

Instagram is among the mostly-used social media platforms in Kenya. Initially, the platform was viewed as one where people would upload and share images of themselves for others to like and comment on them. But the wave has grown into something beyond.

Currently, apart from posting pictures on Instagram, users can be able to go live and interact with their followers (fans) or post on their profiles (known as Insta Stories) for people to view and interact with. At the same time, they can also post videos of their different activities.

From “only” Social to Business

Instagram is no longer “just a social media tool” where users would share pictures and get nothing out of it. It has evolved into something big that is helping both small and medium enterprises as well as giant corporations to grow their businesses.

Tech and communication experts are of the view that Instagram leads other social media tools in terms of business conversations and leads. This is supported by the fact that many businesses have moved the display of their products and services online to reach a wider range of both existing and new clients.

The platform has become popular among small business owners who display their products and then deliver them to their customers. Some of the most popular products that sell like hotcakes on Instagram include beauty products and pieces of clothing.

In the past two to three years, the platform has seen many multinationals dealing with cars and real estate rushing to tap into the magic of conversion that is with Instagram and many have reported a jump in sales.

Advantages of using Instagram for business

There are three major advantages of using Instagram for both business and social issues.

It is easy and simple: All one needs is an attractive artwork/image that will capture the eyes of other users as soon as they see it. The image has to have a catchy caption that would compel one to take an action or change perception.

It is free: All social media platforms are free. One does not pay to use Instagram hence making it viable and friendly to one’s marketing budget. One can only spend money if he or she wants to sponsor a post for a wider reach.

High conversation rate: Instagram has been said to be one of the social media platforms with a higher conversion rate when it comes to sales. This makes it one of the most preferred tools for both small and big businesses.

The magic of Instagram banking from UBA Kenya

You may have heard about WhatsApp banking. But Instagram Banking? Does this even exist? Is it even possible for one to transact via Instagram? Well, it is possible and one bank is making this happen in Kenya; UBA Kenya through its product, Leo.

Having looked at how important Instagram is to businesses, it was time for someone to come up with a feature that would enable people to transact directly with their bank without having to leave the social media tool, and UBA Kenya has made this possible. You still don’t believe it?

If you doubt the above, it is because you have not interacted with UBA Leo, a virtual banking service by UBA Kenya that lets customers transact while still on their favorite social media sites such as WhatsApp, Instagram, and Facebook.

UBA Kenya has changed Banking as we know it by launching Instagram Banking with Leo the Banks’ Chat Bot. Now unlike never before, UBA Kenya customers can transact using Instagram.

Yes! It is now possible to bank on social media when you open an account with UBA Bank with all the security of your data and money being taken into consideration. How does this work? You may be asking.

First, you will need to open an account at any UBA Bank Branch. You cannot transact with a bank without having an account there. Right? So, open an account with them first.

Once you have opened your account, open your Instagram and follow officialubachatbanking, a verified account. Then send a DM to Leo by just saying “hi”. You will then receive a DM on how to register for the service.

Then that’s it! You will have access to your bank account to transact, check your statement, transfer funds to M-Pesa, top-up airtime, and much more!

UBA is in touch with your lifestyle and has found a way of making it more convenient for you to bank while on your Instagram! Leo is a product that has unique features set to change how people bank and transact.

But who is UBA Kenya?

UBA Kenya Bank Limited is a subsidiary of United Bank for Africa Plc (“UBA”, “The Group”). UBA Group is a leading Pan-African financial services group with a presence in 20 African countries, as well as the United Kingdom, the United States of America, France, and Dubai. UBA PLC was incorporated in Nigeria as a limited liability company after taking over the assets of the British and French Bank Limited, which had been operating in Nigeria since 1949.

UBA Kenya Bank started operations in Kenya in October 2009 with 3 branches in Nairobi and has since increased its footprint to 5 branches in Nairobi, Nakuru & Mombasa.




About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author








Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2022
  • January 2022 (293)
  • February 2022 (329)
  • March 2022 (360)
  • April 2022 (294)
  • May 2022 (271)
  • June 2022 (232)
  • July 2022 (278)
  • August 2022 (253)
  • September 2022 (246)
  • October 2022 (196)
  • November 2022 (230)
  • December 2022 (58)
  • 2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (259)
  • May 2021 (285)
  • June 2021 (273)
  • July 2021 (277)
  • August 2021 (232)
  • September 2021 (271)
  • October 2021 (305)
  • November 2021 (364)
  • December 2021 (249)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (333)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (251)
  • February 2019 (215)
  • March 2019 (283)
  • April 2019 (254)
  • May 2019 (269)
  • June 2019 (249)
  • July 2019 (335)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (318)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (275)
  • April 2018 (223)
  • May 2018 (235)
  • June 2018 (176)
  • July 2018 (256)
  • August 2018 (247)
  • September 2018 (255)
  • October 2018 (282)
  • November 2018 (282)
  • December 2018 (184)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (189)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (164)
  • February 2016 (165)
  • March 2016 (189)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (247)
  • September 2016 (233)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (164)
  • April 2015 (107)
  • May 2015 (116)
  • June 2015 (119)
  • July 2015 (145)
  • August 2015 (157)
  • September 2015 (186)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (205)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950