Tuinuane Is About Us Lifting Each Other Up

Life has so many challenges. Sometimes we fall. Sometimes we rise. They say life is a journey, and along this journey, there are so many treacherous destinations. We may fall but the will and the determination to rise again are what define us.

In life, there is both success and failure. Success often comes in small portions. All we have to do is to rise, rejuvenate ourselves and collect the small portions of success to make them big. Success, therefore, is those good little things that we encounter daily.

Albert Einstein said that there are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle. Marilyn Monroe adds and says just because you fail once, doesn’t mean you’re gonna fail at everything. Keep trying, hold on, and always, always, always believe in yourself, because if you don’t, then who will?

And so, we need each other to succeed.

But we cannot call ourselves successful if we put ourselves in a vacuum and cut others out. Dennis Brown sang and said; No Man is an Island. We all need each other in one way or another. When we fall, we need someone to hold our hand. When we run out of airtime, we need someone to help us out. When we need data to browse something urgently, we need someone to help us out. This is the spirit of Tuinuane.

Tuinuane is a rallying call by the giant telecommunications company, within and without Kenya; Safaricom. Safaricom brings us together, to build a camaraderie that makes us lift each other up as brothers and sisters. Tuinuane is both brotherhood and sisterhood. Tuinuane is us being us and for us.

As humans, when we come together, great things happen. When we drift away from each other, we disintegrate, and everything comes to a standstill. In times of massive drought, ravaging hunger and the high cost of living, we all need each other. Tuinuane so that we can all prosper.

Tuinuane is more than just a continued commitment to Transform Lives. It is a new way of thinking about our business, and our relationship with our society. It is about all of us having a renewed sense of inspiration and hope to do what is right by lifting others and making the future better for everyone despite these trying times. It is about unlocking the potential within us to Support each other during both the good and tough times and to go beyond to transform lives.

Tuinuane is about the small things that make us Kenyans; small things like getting 1GB data bundles for 20 shillings for one hour, unlimited calls for one hour for 20 shillings, or unlimited SMSs for 24 hours for 20 shillings, or using your Bonga points to pay for products and services at a shop or supermarket.

“Tuinuane is borrowed from the spirit of generosity that Kenyans are well known for. The Tuinuane spirit is about all of us having a renewed sense of inspiration to do what is right by uplifting others, especially during these trying times,” said Mr. Peter Ndegwa, the CEO of Safaricom.

Let us come together and Tuinuane.

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