Women Entrepreneurs Graduate From Absa Bank’s SHE Stars Program

By Soko Directory Team / Published November 25, 2022 | 11:29 am




KEY POINTS

Women-led businesses have yielded notable financial benefits to the national economy and have helped grow households’ incomes. 


Absa

As women in business continue to dominate Kenya’s business space, Absa Bank Kenya has been at the forefront of empowering women entrepreneurs through coaching, training, access to markets, and access to credit.

Through the SHE Stars Program, Absa Bank Kenya has graduated its first cohort of more than 200 women entrepreneurs who went through blended finance and business development services capacity building aimed at increasing the growth and competitiveness of women-owned MSMEs.

Absa Bank’s Business Banking Director Elizabeth Wasunna reiterated the bank’s commitment to empowering women entrepreneurs with the necessary financial and non-financial resources enabling them to sustainably grow their businesses and compete effectively in the business world.

“Today, women-led businesses have to yield notable financial benefits to the national economy and have helped grow households’ incomes. However, they are still faced with many real and perceptual hurdles that have tipped the scales against them and hindered them from succeeding.

It is through the SHE Star program that we are taking steps to address these historic challenges that face women entrepreneurs.” said Ms. Wasunna.

The Absa SHE Star Program, launched last year, is an ongoing collaboration between Absa with the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) Employment and Skills for Development in Africa (E4D) Program that is supported by Yunus Environment Hub (YEH). Its aim is to fast-track the economic recovery of 1,500 women-owned Micro, Small and Medium Businesses adversely affected by the Covid-19 economic situation.

“We are currently running a third and fourth cohort to support more women in business and empower them to successfully run their enterprises and bring fruitful impact to communities across the country. As Absa, we congratulate our graduates from the first and second cohorts and urge them to serve as a beacon of hope to other entrepreneurs looking to break the ceiling,” added Ms. Wasunna.

The SHE Star graduates were enrolled in a 12-week Technical Business Management Programme facilitated by Yunus Environment Hub under the Absa SHE Business Academy. Graduates were taken through courses on cash flow analysis, risk management, income diversification, branding, fundraising, leadership, and people management.

The initiative is in line with Absa’s women’s agenda and commitment to empowering over 1 million women entrepreneurs across the country with the necessary financial and non-financial support to enable them to scale up and take their businesses to the next level over the next five years.

Last year, Absa Bank launched its SHE Business proposition to help women-owned businesses access funds through existing Absa banking products such as unsecured and secured loans, trade finance, asset finance, property finance, and working capital facilities. Since its inception, more than 20,000 active women customers have benefitted.

Related Content: How Absa Bank is Helping Women Take Their Businesses To The Next Level




About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author








Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2022
  • January 2022 (293)
  • February 2022 (329)
  • March 2022 (360)
  • April 2022 (294)
  • May 2022 (271)
  • June 2022 (232)
  • July 2022 (278)
  • August 2022 (253)
  • September 2022 (246)
  • October 2022 (196)
  • November 2022 (230)
  • 2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (259)
  • May 2021 (285)
  • June 2021 (273)
  • July 2021 (277)
  • August 2021 (232)
  • September 2021 (271)
  • October 2021 (305)
  • November 2021 (364)
  • December 2021 (249)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (333)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (251)
  • February 2019 (215)
  • March 2019 (283)
  • April 2019 (254)
  • May 2019 (269)
  • June 2019 (249)
  • July 2019 (335)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (318)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (275)
  • April 2018 (223)
  • May 2018 (235)
  • June 2018 (176)
  • July 2018 (256)
  • August 2018 (247)
  • September 2018 (255)
  • October 2018 (282)
  • November 2018 (282)
  • December 2018 (184)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (189)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (164)
  • February 2016 (165)
  • March 2016 (189)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (247)
  • September 2016 (233)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (164)
  • April 2015 (107)
  • May 2015 (116)
  • June 2015 (119)
  • July 2015 (145)
  • August 2015 (157)
  • September 2015 (186)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (205)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950