January Is Here, Clinging On Hope And Optimism

There is a joke told every January that in December, people often eat chicken, then move to the products of chicken like eggs, and in January, switch to “eating like chicken.” It is a joke that tells the difficulties of the month of January.

In Kenya, January is known as Njaanuary… the month of hunger… It is one of the months that never ends, branded the longest by a group of sufferers… a month full of responsibilities and pressure from numerous financial demands; ie school fees.

This January comes at a difficult time for millions of Kenyans. The cost of living is high and many are struggling to make a living. It also comes at a time the country is under the worst drought in decades that has ravaged over 30 counties.

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One thing is clear though; January like any other month, is now here but will melt as the days go by. Someone said, Kuteseka ni kwa Muda and so, we should relax, and sail through this month with hope and optimism. We should not give up.

This January, the thing you need the most is to save the little you have. Any product or service that will help you save the little coins you have is worth embracing. For instance, why would you pay for a product/service using cash if you have Bonga Points?

Personally, I think using Bonga Points to pay for products and services will help you save a lot of money. I am sure Safaricom has Bonga Points for Back to School and, therefore, you should stress less.

This is also the month of helping and encouraging each other. Virtually everyone is broke and standing and helping each other through the spirit of Tuinuane is what will make us sail through.

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