Epson has reached a settlement with Anker for its recent lawsuit highlighting deceptive advertising practices. Under the settlement terms, Anker agreed to correct quoted projector lumens worldwide from previously misstated lumens to reflect more accurate brightness claims to benefit consumers.
The initial complaint was made as part of Epson’s ongoing efforts to ensure that internationally recognized and accepted brightness standards are used by brands to help consumers make informed purchasing decisions.
“Our goal is straightforward – to ensure consumers have accurate information when making purchasing decisions,” said Mike Isgrig, vice president, of consumer sales and marketing, at Epson America. “Anker’s actions to correct lumens claims for several of their projectors according to industry measurement standards helps to ensure consumers know what to expect in projector performance. The consistent use of standardized metrics ultimately impacts the entire marketplace positively, ensuring consumers have the right projector for their viewing needs.”
Anker will correct lumens specifications for the following models:
Epson cautions shoppers to be wary of misleading metrics listed as “Lux,” “LED lumens” or “Lamp Brightness” that fail to follow the standardized methodology and therefore materially impact a consumer’s ability to compare the performance of projectors. Measurement for projectors is defined by internationally recognized standards groups, including the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where the methodology for measuring projector color brightness and white brightness separately are defined. The ISO standard that defines projector measurement methodology is ISO21118:2020. When these standards are followed, there is zero ambiguity regarding how projectors are to be properly measured and compared.