Top 100 Most Loved Brands By Women In Kenya

By Juma / Published March 21, 2023 | 6:42 pm




KEY POINTS

The Study establishes the authority of women consumers as an emerging, significant, and profitable consumer market. This study is the first of its kind to be done in the country and in the continent.


Youth opportunities

KEY TAKEAWAYS


10 most-loved brands by women in Kenya

  1. Safaricom
  2. M-Pesa
  3. Airtel
  4. Equity Bank
  5. Naivas Supermarket
  6. Samsung
  7. Nice and Lovely (Body Lotion)
  8. Softcare Sanitary
  9. GOtv
  10. NHIF

Ipsos in Kenya and BSD Group have released the 3rd edition of The Top 100 Most Loved Brands by Women in Kenya.

The Study establishes the authority of women consumers as an emerging, significant, and profitable consumer market. This study is the first of its kind to be done in the country and in the continent.

In 2021, Ipsos in Kenya undertook the first countrywide research among women aged 18 – 65 to identify the Top 100 Kenyan Brands Most Loved by Women.

Insights drawn from the study elaborate on how the Kenyan woman drives consumer purchase decisions within her household as the primary shopper.

The study also details key reasons why the Top 100 brands made it to the 3rd edition based on data collected and how women’s markets contribute to the financial and reputational performance of brands and organizations.

Here is the list:

  1. Safaricom
  2. M-Pesa
  3. Airtel
  4. Equity Bank
  5. Naivas Supermarket
  6. Samsung
  7. Nice and Lovely (Body Lotion)
  8. Softcare Sanitary
  9. GOtv
  10. NHIF
  11. Co-operative Bank
  12. KCB Bank
  13. Amara
  14. Ramtoms
  15. Fanta
  16. Menengai Bar Soap
  17. Coca-Cola
  18. Always
  19. Arimis
  20. Toyota
  21. Family Bank
  22. Netflix
  23. Ariel
  24. Aga Khan Hospital
  25. Brookside
  26. Nice and Lovely (Hair Product)
  27. DStv
  28. Delamare
  29. Toss
  30. M-Shwari
  31. Startimes
  32. Ketepa
  33. Sun King
  34. Quickmart
  35. Ajab
  36. Pembe
  37. Mount Kenya]
  38. Koko
  39. TipTop
  40. BroadWays
  41. Nice and Lovely (Cosmetics)
  42. Raha Premium
  43. One Acre Fund
  44. LG
  45. Daima
  46. Korie Rice
  47. Sawa
  48. Khetias
  49. Nivea (Lotion)
  50. Minute Maid
  51. Dola
  52. Dumu Zaz
  53. Russia Hospital
  54. Mercedes
  55. MEPHI Hospital
  56. Kilifi District Hospital
  57. Ndovu
  58. Zoe (lotion)
  59. KCC
  60. Asis International
  61. Von
  62. K-Gas
  63. Geisha
  64. Mewa Hospital
  65. Sony
  66. Emusanda Health Center
  67. Jogoo
  68. Dettol
  69. Kabras
  70. Gracies Yogurt
  71. KCB M-pesa
  72. Telkom
  73. Supa Bread
  74. Venus
  75. Blue Band
  76. Lido Body (Bathing Soap)
  77. Kiirua Hospital
  78. Kibos Sugar
  79. Men Gas
  80. Avena
  81. Latto
  82. Jamaa
  83. Lido (Bar Soap)
  84. Nivea (Fragrance)
  85. Consolata Hospital
  86. Moi Teaching And Referral Hospital
  87. Pampers
  88. Matunda Hospital
  89. Paul’s Bakery
  90. Menengai (Bathing Soap)
  91. Mea (Agriculture Equipment)
  92. D-Light
  93. Mary Hair Salon
  94. St. Thomas Maternity Hospital
  95. My Girl
  96. Pumwani Hospital
  97. Post Bank
  98. Unaitas
  99. Dawaat
  100. Makunga Hospital

This is a huge opportunity for most brands that actively seek to engage women as an opportunity for growth since women play a critical role in our economy. They truly control multiple market segments – through their influence and purchasing power. 97% of adult women play a key role in the purchase of products or services used in their households and on average, 78% of their income goes to household purchases,” says Githaiga.

Related Content: List Of Women Featured In Mastercard Legacy Book




About Juma

Juma is an enthusiastic journalist who believes that journalism has power to change the world either negatively or positively depending on how one uses it.(020) 528 0222 or Email: info@sokodirectory.com

View other posts by Juma


More Articles From This Author








Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2024
  • January 2024 (238)
  • February 2024 (227)
  • March 2024 (190)
  • April 2024 (133)
  • May 2024 (157)
  • June 2024 (145)
  • July 2024 (61)
  • 2023
  • January 2023 (182)
  • February 2023 (203)
  • March 2023 (322)
  • April 2023 (298)
  • May 2023 (268)
  • June 2023 (214)
  • July 2023 (212)
  • August 2023 (257)
  • September 2023 (237)
  • October 2023 (264)
  • November 2023 (286)
  • December 2023 (177)
  • 2022
  • January 2022 (293)
  • February 2022 (329)
  • March 2022 (358)
  • April 2022 (292)
  • May 2022 (271)
  • June 2022 (232)
  • July 2022 (278)
  • August 2022 (253)
  • September 2022 (246)
  • October 2022 (196)
  • November 2022 (232)
  • December 2022 (167)
  • 2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (259)
  • May 2021 (285)
  • June 2021 (272)
  • July 2021 (277)
  • August 2021 (232)
  • September 2021 (271)
  • October 2021 (305)
  • November 2021 (364)
  • December 2021 (249)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (333)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (251)
  • February 2019 (215)
  • March 2019 (283)
  • April 2019 (254)
  • May 2019 (269)
  • June 2019 (249)
  • July 2019 (335)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (318)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (275)
  • April 2018 (223)
  • May 2018 (235)
  • June 2018 (176)
  • July 2018 (256)
  • August 2018 (247)
  • September 2018 (255)
  • October 2018 (282)
  • November 2018 (282)
  • December 2018 (184)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (189)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (164)
  • February 2016 (165)
  • March 2016 (189)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (247)
  • September 2016 (233)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (164)
  • April 2015 (107)
  • May 2015 (116)
  • June 2015 (119)
  • July 2015 (145)
  • August 2015 (157)
  • September 2015 (186)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (205)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950