Top 100 Most Loved Brands By Women In Kenya

By Juma / Published March 21, 2023 | 6:42 pm

KEY POINTS

The Study establishes the authority of women consumers as an emerging, significant, and profitable consumer market. This study is the first of its kind to be done in the country and in the continent.

KEY TAKEAWAYS

10 most-loved brands by women in Kenya

Safaricom
M-Pesa
Airtel
Equity Bank
Naivas Supermarket
Samsung
Nice and Lovely (Body Lotion)
Softcare Sanitary
GOtv
NHIF

Ipsos in Kenya and BSD Group have released the 3rd edition of The Top 100 Most Loved Brands by Women in Kenya.

The Study establishes the authority of women consumers as an emerging, significant, and profitable consumer market. This study is the first of its kind to be done in the country and in the continent.

In 2021, Ipsos in Kenya undertook the first countrywide research among women aged 18 – 65 to identify the Top 100 Kenyan Brands Most Loved by Women.

Insights drawn from the study elaborate on how the Kenyan woman drives consumer purchase decisions within her household as the primary shopper.

The study also details key reasons why the Top 100 brands made it to the 3rd edition based on data collected and how women’s markets contribute to the financial and reputational performance of brands and organizations.

Here is the list:

Safaricom
M-Pesa
Airtel
Equity Bank
Naivas Supermarket
Samsung
Nice and Lovely (Body Lotion)
Softcare Sanitary
GOtv
NHIF
Co-operative Bank
KCB Bank
Amara
Ramtoms
Fanta
Menengai Bar Soap
Coca-Cola
Always
Arimis
Toyota
Family Bank
Netflix
Ariel
Aga Khan Hospital
Brookside
Nice and Lovely (Hair Product)
DStv
Delamare
Toss
M-Shwari
Startimes
Ketepa
Sun King
Quickmart
Ajab
Pembe
Mount Kenya]
Koko
TipTop
BroadWays
Nice and Lovely (Cosmetics)
Raha Premium
One Acre Fund
LG
Daima
Korie Rice
Sawa
Khetias
Nivea (Lotion)
Minute Maid
Dola
Dumu Zaz
Russia Hospital
Mercedes
MEPHI Hospital
Kilifi District Hospital
Ndovu
Zoe (lotion)
KCC
Asis International
Von
K-Gas
Geisha
Mewa Hospital
Sony
Emusanda Health Center
Jogoo
Dettol
Kabras
Gracies Yogurt
KCB M-pesa
Telkom
Supa Bread
Venus
Blue Band
Lido Body (Bathing Soap)
Kiirua Hospital
Kibos Sugar
Men Gas
Avena
Latto
Jamaa
Lido (Bar Soap)
Nivea (Fragrance)
Consolata Hospital
Moi Teaching And Referral Hospital
Pampers
Matunda Hospital
Paul’s Bakery
Menengai (Bathing Soap)
Mea (Agriculture Equipment)
D-Light
Mary Hair Salon
St. Thomas Maternity Hospital
My Girl
Pumwani Hospital
Post Bank
Unaitas
Dawaat
Makunga Hospital

“This is a huge opportunity for most brands that actively seek to engage women as an opportunity for growth since women play a critical role in our economy. They truly control multiple market segments – through their influence and purchasing power. 97% of adult women play a key role in the purchase of products or services used in their households and on average, 78% of their income goes to household purchases,” says Githaiga.

Related Content: List Of Women Featured In Mastercard Legacy Book

About Juma

Juma is an enthusiastic journalist who believes that journalism has power to change the world either negatively or positively depending on how one uses it.(020) 528 0222 or Email: info@sokodirectory.com

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