Top 100 Most Loved Brands By Women In Kenya

Ipsos in Kenya and BSD Group have released the 3rd edition of The Top 100 Most Loved Brands by Women in Kenya.

The Study establishes the authority of women consumers as an emerging, significant, and profitable consumer market. This study is the first of its kind to be done in the country and in the continent.

In 2021, Ipsos in Kenya undertook the first countrywide research among women aged 18 – 65 to identify the Top 100 Kenyan Brands Most Loved by Women.

Insights drawn from the study elaborate on how the Kenyan woman drives consumer purchase decisions within her household as the primary shopper.

The study also details key reasons why the Top 100 brands made it to the 3rd edition based on data collected and how women’s markets contribute to the financial and reputational performance of brands and organizations.

Here is the list:

1. Safaricom
2. M-Pesa
3. Airtel
4. Equity Bank
5. Naivas Supermarket
6. Samsung
7. Nice and Lovely (Body Lotion)
8. Softcare Sanitary
9. GOtv
10. NHIF
11. Co-operative Bank
12. KCB Bank
13. Amara
14. Ramtoms
15. Fanta
16. Menengai Bar Soap
17. Coca-Cola
18. Always
19. Arimis
20. Toyota
21. Family Bank
22. Netflix
23. Ariel
24. Aga Khan Hospital
25. Brookside
26. Nice and Lovely (Hair Product)
27. DStv
28. Delamare
29. Toss
30. M-Shwari
31. Startimes
32. Ketepa
33. Sun King
34. Quickmart
35. Ajab
36. Pembe
37. Mount Kenya]
38. Koko
39. TipTop
40. BroadWays
41. Nice and Lovely (Cosmetics)
42. Raha Premium
43. One Acre Fund
44. LG
45. Daima
46. Korie Rice
47. Sawa
48. Khetias
49. Nivea (Lotion)
50. Minute Maid
51. Dola
52. Dumu Zaz
53. Russia Hospital
54. Mercedes
55. MEPHI Hospital
56. Kilifi District Hospital
57. Ndovu
58. Zoe (lotion)
59. KCC
60. Asis International
61. Von
62. K-Gas
63. Geisha
64. Mewa Hospital
65. Sony
66. Emusanda Health Center
67. Jogoo
68. Dettol
69. Kabras
70. Gracies Yogurt
71. KCB M-pesa
72. Telkom
73. Supa Bread
74. Venus
75. Blue Band
76. Lido Body (Bathing Soap)
77. Kiirua Hospital
78. Kibos Sugar
79. Men Gas
80. Avena
81. Latto
82. Jamaa
83. Lido (Bar Soap)
84. Nivea (Fragrance)
85. Consolata Hospital
86. Moi Teaching And Referral Hospital
87. Pampers
88. Matunda Hospital
89. Paul’s Bakery
90. Menengai (Bathing Soap)
91. Mea (Agriculture Equipment)
92. D-Light
93. Mary Hair Salon
94. St. Thomas Maternity Hospital
95. My Girl
96. Pumwani Hospital
97. Post Bank
98. Unaitas
99. Dawaat
100. Makunga Hospital

“This is a huge opportunity for most brands that actively seek to engage women as an opportunity for growth since women play a critical role in our economy. They truly control multiple market segments – through their influence and purchasing power. 97% of adult women play a key role in the purchase of products or services used in their households and on average, 78% of their income goes to household purchases,” says Githaiga.

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