Top 100 Most Loved Brands By Women In Kenya

By Juma / Published March 21, 2023 | 6:42 pm




KEY POINTS

The Study establishes the authority of women consumers as an emerging, significant, and profitable consumer market. This study is the first of its kind to be done in the country and in the continent.


Youth opportunities

KEY TAKEAWAYS


10 most-loved brands by women in Kenya

  1. Safaricom
  2. M-Pesa
  3. Airtel
  4. Equity Bank
  5. Naivas Supermarket
  6. Samsung
  7. Nice and Lovely (Body Lotion)
  8. Softcare Sanitary
  9. GOtv
  10. NHIF

Ipsos in Kenya and BSD Group have released the 3rd edition of The Top 100 Most Loved Brands by Women in Kenya.

The Study establishes the authority of women consumers as an emerging, significant, and profitable consumer market. This study is the first of its kind to be done in the country and in the continent.

In 2021, Ipsos in Kenya undertook the first countrywide research among women aged 18 – 65 to identify the Top 100 Kenyan Brands Most Loved by Women.

Insights drawn from the study elaborate on how the Kenyan woman drives consumer purchase decisions within her household as the primary shopper.

The study also details key reasons why the Top 100 brands made it to the 3rd edition based on data collected and how women’s markets contribute to the financial and reputational performance of brands and organizations.

Here is the list:

  1. Safaricom
  2. M-Pesa
  3. Airtel
  4. Equity Bank
  5. Naivas Supermarket
  6. Samsung
  7. Nice and Lovely (Body Lotion)
  8. Softcare Sanitary
  9. GOtv
  10. NHIF
  11. Co-operative Bank
  12. KCB Bank
  13. Amara
  14. Ramtoms
  15. Fanta
  16. Menengai Bar Soap
  17. Coca-Cola
  18. Always
  19. Arimis
  20. Toyota
  21. Family Bank
  22. Netflix
  23. Ariel
  24. Aga Khan Hospital
  25. Brookside
  26. Nice and Lovely (Hair Product)
  27. DStv
  28. Delamare
  29. Toss
  30. M-Shwari
  31. Startimes
  32. Ketepa
  33. Sun King
  34. Quickmart
  35. Ajab
  36. Pembe
  37. Mount Kenya]
  38. Koko
  39. TipTop
  40. BroadWays
  41. Nice and Lovely (Cosmetics)
  42. Raha Premium
  43. One Acre Fund
  44. LG
  45. Daima
  46. Korie Rice
  47. Sawa
  48. Khetias
  49. Nivea (Lotion)
  50. Minute Maid
  51. Dola
  52. Dumu Zaz
  53. Russia Hospital
  54. Mercedes
  55. MEPHI Hospital
  56. Kilifi District Hospital
  57. Ndovu
  58. Zoe (lotion)
  59. KCC
  60. Asis International
  61. Von
  62. K-Gas
  63. Geisha
  64. Mewa Hospital
  65. Sony
  66. Emusanda Health Center
  67. Jogoo
  68. Dettol
  69. Kabras
  70. Gracies Yogurt
  71. KCB M-pesa
  72. Telkom
  73. Supa Bread
  74. Venus
  75. Blue Band
  76. Lido Body (Bathing Soap)
  77. Kiirua Hospital
  78. Kibos Sugar
  79. Men Gas
  80. Avena
  81. Latto
  82. Jamaa
  83. Lido (Bar Soap)
  84. Nivea (Fragrance)
  85. Consolata Hospital
  86. Moi Teaching And Referral Hospital
  87. Pampers
  88. Matunda Hospital
  89. Paul’s Bakery
  90. Menengai (Bathing Soap)
  91. Mea (Agriculture Equipment)
  92. D-Light
  93. Mary Hair Salon
  94. St. Thomas Maternity Hospital
  95. My Girl
  96. Pumwani Hospital
  97. Post Bank
  98. Unaitas
  99. Dawaat
  100. Makunga Hospital

This is a huge opportunity for most brands that actively seek to engage women as an opportunity for growth since women play a critical role in our economy. They truly control multiple market segments – through their influence and purchasing power. 97% of adult women play a key role in the purchase of products or services used in their households and on average, 78% of their income goes to household purchases,” says Githaiga.

Related Content: List Of Women Featured In Mastercard Legacy Book




About Juma

Juma is an enthusiastic journalist who believes that journalism has power to change the world either negatively or positively depending on how one uses it.(020) 528 0222 or Email: info@sokodirectory.com

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