Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing.
By leveraging cutting-edge technologies and innovations from around the world and Africa, InfluenceO enables brands and influencers to establish genuine partnerships and drive highly impactful marketing campaigns like never before.
“In today’s rapidly evolving landscape, influencer marketing has emerged as a powerful tool for brands to connect with their target audiences. It goes beyond mere reach, allowing them to establish and maintain deep connections with their audience. However, the methods of thinking, planning, and executing influencer marketing have fallen behind the pace of its evolution,” commented Patou Nuytemans, CEO of EMEA at Ogilvy.
InfluenceO revolutionizes the brand-influencer collaboration process while expanding marketers’ perspectives on and strategies for influencer engagement. By integrating the best global and local tools, Ogilvy equips brands with a more robust strategy, enhanced methods for influencer identification, industry-leading legal and financial processes, more impactful creative capabilities, seamless integration with media buying models, and advanced measurement techniques for assessing campaign effectiveness.
In addition to these innovative features, InfluenceO provides clients with comprehensive analytics and performance metrics. These insights go beyond traditional metrics like clicks and engagement rates, delving into conversion rates and long-term changes in brand sentiment, delivering valuable data on campaign effectiveness.
To facilitate transparent and efficient collaboration between brands and influencers, InfluenceO offers a centralized dashboard where both parties can manage campaigns, review content drafts, negotiate terms, and track deliverables. This streamlined approach eliminates communication barriers, enhances efficiency, and ensures mutual satisfaction.
Moreover, InfluenceO goes beyond technology by reinforcing Ogilvy’s commitment to supporting creators across sub-Saharan Africa. It aims to assist them in developing their skills, enhancing their profiles, and advancing their careers.
Commenting on the launch, Vikas Mehta, CEO of Ogilvy Africa, said “Today marks an important milestone as we introduce InfluenceO to Africa. It’s an award-winning global asset, customized meticulously to the need and nuances of sub-Saharan African countries. It brings world-class functionalities and rich databases to hitherto underserved markets. With InfluenceO, we hope to unleash the vast potential of this continent’s content and influence landscape.”