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How Tecno Mobile Is Winning The African Market With Innovative And Affordable Smartphones

BY Steve Biko Wafula · November 27, 2023 11:11 am

Tecno Mobile is a Chinese smartphone manufacturer that has been making waves in the African market since 2006. The company is a subsidiary of Transsion Holdings, which also owns other brands such as Infinix, Itel, and Phantom.

Tecno Mobile has focused its business on the African, Middle East, Southeast Asian, South Asian, Latin American, and Eastern European markets, where it offers high-quality smartphones at competitive prices.

Tecno Mobile has understood the needs and wants of African consumers, especially in Kenya, where it is one of the leading smartphone brands.

Read Also: Tecno Partners With Artcaffe For Camon Sip

The company has developed several features that cater to the specific challenges and preferences of the African market, such as:

  1. Anti-theft: Tecno Mobile has a unique anti-theft feature that makes it impossible for anyone to steal or use the phone without the owner’s permission. The feature allows the owner to remotely lock, wipe, or track the phone in case of theft or loss. The feature also sends a notification to the owner if someone tries to insert a different SIM card or change the IMEI number of the phone. This feature is very useful in Nairobi, where phone theft is a common problem.
  2. Battery life: Tecno Mobile has invested in improving the battery life of its smartphones, which is a crucial factor for many African consumers who face frequent power outages or have limited access to electricity. The company has launched several models with large battery capacities, such as the Pouvoir series, which has a 6000 mAh battery that can last up to four days on a single charge. The company has also introduced fast charging and power-saving modes to optimize battery performance.
  3. Camera quality: Tecno Mobile has also focused on enhancing the camera quality of its smartphones, which is a popular feature among many African consumers who love to capture and share their moments on social media. The company has launched several models with high-resolution cameras, such as the Camon series, which has a 64 MP quad rear camera and a 32 MP dual front camera. The company has also integrated artificial intelligence and other technologies to improve the image quality and offer various modes and filters.
  4. Local content: Tecno Mobile has also customized its smartphones to suit the local tastes and cultures of the African market. The company has partnered with local content providers and platforms, such as Boomplay, Palmstore, and Vskit, to offer a variety of music, games, videos, and apps that are relevant and appealing to African consumers. The company has also supported local languages and dialects, such as Swahili, Hausa, and Yoruba, to make its smartphones more accessible and user-friendly.

Tecno Mobile has also adopted a smart marketing strategy to increase its brand awareness and loyalty in the African market. The company has sponsored several sports and entertainment events, such as the Africa Cup of Nations, the Big Brother Naija, and the Tecno Spark Talent Hunt. The company has also engaged with local celebrities and influencers, such as Wizkid, Davido, and Sauti Sol, to endorse its products and reach a wider audience.

Read Also: Kenyans To Get TECNO Phones Via Lipa Mdogo Mdogo

The company has also leveraged social media and online platforms, such as Facebook, Twitter, Instagram, and YouTube, to interact with its customers and showcase its products and features.

Tecno Mobile has achieved remarkable success in the African market, where it has sold over 200 million smartphones and has a market share of over 20%. The company has also created millions of jobs in the supply chain, from manufacturing to distribution to retail. The company has also contributed to the social and economic development of the African continent, by supporting various initiatives, such as the Tecno Blue Chalk Project, the Tecno CSR Campaign, and the Tecno Future Stars Program.

Tecno Mobile is a brand to watch in the mobile industry, as it has demonstrated its ability to innovate and adapt to the needs and wants of the African market. The company has proven that it is possible to offer high-quality smartphones at affordable prices, without compromising on the features and performance.

The company has also shown that it is committed to serving and empowering African consumers, by providing them with products and services that enhance their lives and aspirations. Tecno Mobile is not just a smartphone manufacturer, but a partner and a friend of the African people.

Read Also: TECNO Opens An Exclusive Store At The Garden City Mall

Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters. He can be reached on: +254 20 510 1124 or Email: info@sokodirectory.com

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