Banish the ‘But What If’ Blues: Entrepreneurs’ Guide To Unshakable Belief And The Myth Of Doubt

By Steve Biko Wafula / Published February 18, 2024 | 11:27 am



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In the entrepreneurial ecosystem, the tightrope of success is walked not with the cautious steps of doubt but with the blindfolded leaps of faith. Yes, dear dreamers and doers, it’s time to embrace that most hallowed of business stratagems: the complete and utter dismissal of reality.

Let’s examine the facts (a term we use loosely here). Faith is the unwavering belief in the outcome we desire, much like children believe in the Tooth Fairy—except this time, she’s bringing venture capital. It propels us to take action because, like the alchemists of yore, we are sure that with just the right incantation (or marketing strategy), we can turn leaden ideas into golden profits.

And what of doubt, that pesky little voice whispering sweet nothings of pragmatism and feasibility studies? Squash it! Doubt is the belief in outcomes we do not desire, like believing that gravity applies to us when we’re metaphysical beings capable of levitating through sheer willpower.

Read Also: Empower Yourself As You Recreate Your Business: Wisdom From Africa’s Leading Entrepreneurs

Remember, when faith guides us, we are excited to act. We spring out of bed, ready to pitch to investors, innovate disruptive technologies, and network until even the barista knows our ‘unique value proposition.’ And why? Because we are certain it will work. Our action, much like a cosmic order at a drive-through, will undoubtedly get us the exact outcome we want—served with a side of fries, no less.

On the other hand, doubt is for those who procrastinate, those who believe action figures are just for kids and not metaphors for taking ‘action.’ Doubters are unsure if their work will work, which is like being unsure if water is wet. And because of their inaction, the outcomes they fear become the self-fulfilling prophecies of their entrepreneurial demise.

So, rise, entrepreneurs! Dust off your capes and set aside your risk assessments. It’s time to kill the doubt and feed the faith. Because in the end, isn’t it the thought that counts? And with enough positive thoughts, surely the universe will conspire to give us that which we desire most: a startup so successful, that it becomes a verb.

In conclusion, march forward with the kind of confidence that makes Icarus look like a cautious planner. After all, if you’re going to fly too close to the sun, why not do it believing you’ll end up on the moon?

Read Also: Mastering the Entrepreneurship: 16 Essential Skills from African Leaders Shaping The Entrepreneurial Landscape




About Steve Biko Wafula

Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters.He can be reached on: +254 20 510 1124 or Email: info@sokodirectory.com

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