Superior Homes And HF Group Partner To Revolutionize Home Ownership

Superior Homes Kenya (SHK) and HFC Kenya, a subsidiary of HF Group, have signed a transformative Memorandum of Understanding (MOU) that is set to merge quality development with affordable financing options, marking a significant milestone in Kenya’s real estate sector.

Under this partnership, HF Group will provide concessional mortgage financing at an attractive rate of 9.5%, one of the most favorable in the market, making property acquisition more accessible to Kenyans. The agreement also includes a 20-year loan term and a commitment to quick loan approvals, ensuring a seamless home acquisition process for buyers, particularly in the growing middle and upper-middle income segments.

Speaking during the event, Superior Homes Kenya Managing Director, Ian Henderson, described the partnership as a timely response to Kenya’s evolving housing demand and emphasized the company’s commitment to offering communities of value to their investors.

“This partnership is a game-changer for Kenya’s real estate sector. By combining Superior Homes’ expertise in master-planned communities with HF Group’s innovative financing solutions, we are empowering more Kenyans to achieve their dream of homeownership while contributing to sustainable urban development,” said Superior Homes Managing Director, Ian Henderson.

For Kenya’s real estate sector, the collaboration addresses a critical financing gap, encouraging more Kenyans to opt for structured mortgages over slow, savings-based construction. This partnership further demonstrates a shared commitment to sustainable urban development in line with Kenya’s Urban Areas and Cities Act. The two entities have emphasized their intent to support the creation of integrated communities that include critical infrastructure and essential amenities. The collaboration underscores a broader national agenda to manage urban growth responsibly while fostering inclusive access to secure, planned neighborhoods.

Speaking during the event, HFC Managing Director Peter Mugeni said, “As a company, we finance end buyers and therefore, this partnership is important for us, and we are happy to collaborate with partners such as Superior Homes who create long-term, sustainable communities. We are founder members of KMRS and therefore, we are able to offer mortgage financing to end buyers at rates that are below 10%, fixed for a period of up to 15 to 20 years.”

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