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SHIFT By Belva Digital: Where Bold Brands Go To Play, Connect, And Win

BY Soko Directory Team · August 15, 2025 02:08 pm

Belva Digital has unveiled SHIFT, a high-voltage platform designed to catapult brands into the intersection where technology, culture, and creativity converge. This isn’t just another corporate conference; it’s a wake-up call for businesses ready to stop chasing trends and start setting them.

Today’s customers are no longer impressed by flashy ads alone. They want brands that stand for something, show up in real-life moments, and mean it. SHIFT was born to help companies meet that challenge head-on — arming them with fresh insights, daring ideas, and razor-sharp tools to stay relevant, trusted, and impossible to ignore.

“SHIFT happens at the intersection of pressure and potential,” said Fred Kithinzi, Belva Digital’s Founder and Group CEO. “It’s where brands rethink the game and play it bigger.” His co-pilot, CEO Serah Katusya, was equally blunt: “We’re not here to just talk marketing theory. We’re showing brands how to break the 3-second attention barrier and turn clicks into lasting connections.”

The launch sparked powerhouse conversations on what it takes to win in the age of hyper-choice. Jesudetan Onasanya of Aleph declared that stories aren’t just good entertainment — “they’re good for business,” especially when platforms like TikTok are in play. Betty Njiraini of Eskimi championed data-driven creativity as the secret sauce to boost engagement and impact, while Carolyne Kendi of CK Marketing Coaching reminded everyone: “Creativity is intelligence having fun — but it has to be authentic.”

The underlying question driving SHIFT is simple yet urgent: How can brands tell culturally relevant stories that grow their business today and in the future?

Belva Digital’s answer is unapologetic: merge tech with culture, layer in fearless creativity, and never settle for shallow connections. In a market where relevance is currency, SHIFT is the vault where smart brands are cashing in.

Read Also: Power Learn Project Names New Board Focused On Empowering Africa’s Tech Talent

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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