Samsung Electronics Launches Galaxy A57 5G and Galaxy A37 5G with Enhanced Performance and Smart Capabilities
Samsung Electronics Co., Ltd. has announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations, including enriched Awesome Intelligence to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks.
Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.
“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said Evelyn Munene, Head of Product & Marketing, Mobile eXperience (MX) Division at Samsung Electronics East Africa. She further went on to say, With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”
Enriched Awesome Intelligence Designed for Everyday Life
Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.
Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.
Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim for even easier video editing.
Circle to Search with Google adds multi-object recognition so users can easily explore multiple items in an image at once from an outfit to surrounding accessories all in one search.
The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby lets users intuitively control Galaxy settings and features using natural language, while Gemini navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.
Awesome Camera to Capture Clearer Photos and Videos, Day or Night
As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.
Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP). The devices feature a versatile triple-camera system, led by a 50MP main sensor, deliver