A New Reality Series “Makeover” Launches On Maisha Magic

LG Electronics East Africa (LG) has announced the upcoming launch of Make Life Good, a heartwarming original reality series produced in partnership with MultiChoice, a Canal+ company. Debuting on 13 June on Maisha Magic, the series shifts the traditional advertising narrative to focus on the powerful, real-life human connections enabled by technology within the African context.

Built around the concept of gratitude and the spirit of Ubuntu, the concept of human kindness and compassion, Make Life Good is hosted by celebrated television personality Jessica Nkosi. The show follows six prominent “Achievers” as they team up with LG to deliver a deeply personal thank you to the organisations and community leaders who support vulnerable South Africans. These celebrated personalities include trailblazing mountaineer Saray Khumalo, football legend William Okpara, entrepreneur and author Thandi Mavata, data & analytics executive Esther Munyi, Pan-African PR executive Perpetual Kendi, and award-winning filmmaker Adze Ugah.

In each episode, an Achiever secretly orchestrates a high-pressure, 24-hour facility makeover for their chosen cause. These makeovers are specifically designed to solve practical daily challenges for the volunteers and beneficiaries using the spaces.

Utilising LG’s latest premium innovations, the building and design teams elevate these environments to ensure they are cleaner, more efficient, and more supportive. Kitchens and food preparation stations at facilities like LIV Lanseria and Botshabelo Babies Home are transformed with 635L InstaView™ Door-in-Door refrigerators and 14 Place QuadWash™ dishwashers with TrueSteam™ to handle high-volume community feeding schemes efficiently. Youth hubs and training centres, such as the Bold Men Skills Program and The House Groups, receive 77-inch LG OLED evo Smart TVs, 100-inch LG QNED evo AI QNED86 MiniLED 4K 120Hz Smart TV, and immersive soundbars to create dynamic, technology-driven learning and entertainment environments. Meanwhile, the heavy-duty 13Kg Front Loader with AI DD™ & Steam+™ in Black Finish and LG Heat Pump Dryer are installed at the Kensington Secondary School soccer programme to clean and maintain sports kits for young athletes.

Phil Jung, CEO of Middle East and Africa Region, LG Electronics, explains the strategy behind the show: “At LG, our ‘Life’s Good’ philosophy is built on the belief that technology should serve humanity, making our daily lives more convenient, connected, and meaningful. With ‘Make Life Good’ series, we wanted to move beyond product specifications and celebrate the authentic, emotional human stories of our region.”

The series provides a renewed chance for these organisations to serve more people in need, restore dignity, and continue changing lives without the burden of failing or inadequate facilities.

“It’s reality TV with purpose. We see it as a celebration of compassion and the unique Mzansi belief that when one rises, they should thrive to lift others as well,” says Mbali Ntuli, GE Head of Unscripted Content at MultiChoice. ”We are honoured to be at the centre of a project that is a reminder that even a small act of kindness can transform an entire community.”

This focus on shared humanity aligns closely with LG’s commitment to spotlighting stories of positive impact across the continent.

Donghun Lee, President, LG Electronics East Africa, notes the importance of recognising and amplifying positive stories across the continent, saying: “Across Africa, countless individuals and organisations are doing extraordinary work every day, often without recognition. What makes ‘Make Life Good’ special is that it shines a light on these stories and gives them a platform to inspire others.”

Beyond celebrating the changemakers, the series demonstrates how thoughtfully applied technology can help community organisations operate more effectively, freeing up time and resources to focus on the people they serve.

Jane Kariuki, Head of Marketing at LG Electronics East Africa, adds: “Through this partnership with Maisha Magic and these inspiring changemakers, we are looking beyond product features to spotlight the real impact they are making in their communities. At the same time, we are demonstrating how smart technology can support and simplify the important work they do to create positive change every day.”

Tune in to Maisha Magic East (DStv Channel 158) for Make Life Good airing on Saturday 13 June from 19:30 EAT, and witness the power of collective action. The series will also air on Maisha Magic Plus (14 June at 20:00).

Read Also: LG Electronics Plants 300 New Trees At Ngong Hills Metro CFA