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Katambe SportPesa targets 720 winners in KSh 5m World Cup rewards campaign

BY Soko Directory Team · June 26, 2026 12:06 pm

SportPesa has launched a KSh 5,000,000 World Cup rewards campaign for eligible Sportsbook and Casino users, with up to KSh 50,000 available to individual winners and 720 customers expected to be rewarded during the tournament period. The campaign gives customers a way to take part in the World Cup excitement. Whether they are backing their favourite teams on Sportsbook or enjoying Casino games between matches, users can stand a chance to win cash rewards during the campaign period.

The SportPesa World Cup campaign is open to users, with full terms and conditions applying. Users are introduced in a seamless way to win extra cash while cheering for their favourite world cup nation. The campaign is built around access, repeat participation and clear reward value for eligible users.

More reasons to play during the World Cup

SportPesa is positioning the World Cup as a major reward moment for Kenya users, combining football predictions, Casino entertainment and weekly cash rewards. Through this campaign, customers can enjoy the World Cup reward experience when they play on SportPesa during the tournament period. Whether they are following the biggest fixtures, making their match predictions or enjoying Casino games.

The offer is designed to reward existing SportPesa users for their activity while giving new customers an easy reason to sign up, play and take part in the tournament period. Football enthusiasts can seamlessly transition from backing their favourite World Cup teams on the sportsbook to testing their luck on casino games. Users have a clear opportunity to unlock extra rewards in SportPesa Kenya World Cup promotion.

“The World Cup is one of the biggest sporting moments for our customers, and this campaign gives them more value throughout the tournament. By combining Sportsbook, Casino and weekly rewards, we are giving eligible users more ways to enjoy the action responsibly,” said a SportPesa Kenya Head of PR, Willis Ojwang.

Simple rewards for Sportsbook and Casino users

SportPesa has kept the campaign easy for users to understand. Sportsbook and Casino activity during the campaign period allows customers to enter the weekly reward draws. This approach supports both regular players and new customers. Existing users get more value from the way they play, while new users get clear World Cup betting rewards in SportPesa.

The campaign adds more value to regular play as users follow the tournament, back their favourite teams and enjoy Casino games on SportPesa. Players love the simplicity of the reward mechanics because there are no complex claim forms to fill out online. The moment your name is drawn, your hard-earned cash reward is credited directly and securely into your personal SportPesa wallet.

Weekly rewards throughout the tournament

SportPesa will run weekly draws during the World Cup campaign period, giving users regular chances to win up to KSh 5million World Cup rewards. Winners will be selected from campaign activity, with rewards credited directly to their SportPesa accounts. This gives players a smooth reward experience without complicated claim steps.

By combining Sportsbook, Casino and World Cup, SportPesa is creating a campaign that keeps users active, engaged and rewarded throughout the tournament. This mechanism rewards the players’ daily activity on the platform by continuously building their momentum ahead of the upcoming weekly draw. Every time you place a sportsbook prediction or enjoy a casino game, your name is entered into the selection pool.

Conclusion

The SportPesa World Cup rewards campaign allows football fans and Casino users to feel like winners. Play during the tournament and win up to KSh 5,000,000 in total rewards, up to KSh 50,000 available to individual winners and hundreds of winners expected, the campaign adds extra excitement to one of the biggest sporting moments in the world. Customers can log in or sign up on SportPesa to take part in the World Cup rewards campaign.

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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