TVS iQube Debuts in Kenya, Bringing Affordable and Sustainable Electric Mobility to Urban Riders

In line with its commitment to sustainable mobility on a global scale, TVS Motor Company (TVSM), part of TVS VENU, a leading global manufacturer listed as the 4th largest 2-wheeler manufacturer in the world today, launched its premium electric scooter, the TVS iQube, in Kenya, its first entry into Africa market. Engineered with TVS Motor’s legacy of innovation and reliability.

Designed for the modern rider, the TVS iQube sets new benchmarks in performance, comfort, safety, and build quality. The product is backed by the extensive after-sales network of Car & General, leveraging over two decades of trusted presence in Kenya.

The introduction of the TVS iQube comes as more Kenyans seek practical alternatives to rising fuel costs and increasingly embrace cleaner, technology-enabled transport solutions. Built for everyday city travel, the scooter combines comfort, smart features and reliable performance to give riders a convenient alternative for navigating Kenya’s cities. The launch also strengthens TVS Motor Company’s long-standing partnership with Car & General, which will support customers through its established sales and after-sales network across the country.

Commenting on the launch, Peyman Kargar, President, International Business, TVS Motor Company said, “Driven by our vision to transform lives through exciting, responsible, and sustainable mobility, we are proud to introduce the TVS iQube in Kenya, marking our entry into the African market. This launch reflects our continued focus on expanding innovative electric solutions across international markets and signifies a key milestone in our global growth journey. With a strong legacy in Africa, we are confident that the addition of our electric portfolio will further reinforce our leadership and offer compelling value to customers.”

“While the overall African two-wheeler market is growing at roughly 7-10% Compound Annual Growth Rate (CAGR) through 2030, the electric two-wheeler market is growing much faster, with forecasts ranging from 15% to 25% CAGR through 2030-31. EV penetration is still low relative to the size of the industry but the conditions are rife for its growth and the runway promises to be extremely long,” added Vijay Gidoomal, Chief Executive Officer, Car & General.

Speaking at the launch, Madhu Prakash Singh, Vice President, International Business, TVS Motor Company said, “The launch of the TVS iQube in Kenya underscores the company’s commitment to accelerating the transition to electric mobility while catering to the evolving needs of modern urban consumers. Backed by the trust of 1 million+ happy customers worldwide, the TVS iQube is redefining the electric mobility landscape. Designed for everyday practicality, comfort, and smart connectivity, the TVS iQube combines performance with sustainability, offering a seamless riding experience for urban commuters. With fuel prices rising at an unprecedented pace, consumers in the personal mobility segment now have a compelling alternative in the TVS iQube, an electric scooter that delivers everyday mobility at a running cost that is only a fraction of that of a gasoline-powered vehicle. TVS Motor continues to empower customers with the power of choice by expanding its product portfolio across diverse mobility needs and fuel options.”

Designed with the everyday rider in mind, the TVS iQube combines comfort, convenience and smart features to simplify urban commuting. Depending on the model, the scooter can travel between 75 to 115 kilometres on a single charge and can be charged using a portable charger connected to a standard household power outlet, making charging as simple as plugging in any other home appliance.

The scooter also features smartphone connectivity through the SmartXonnect platform, enabling navigation, ride insights and charging information, alongside practical features such as generous under-seat storage and reverse parking assist, all designed to make everyday riding easier.

In addition to reducing emissions, the TVS iQube offers significant savings in everyday running costs. Compared to a conventional 125cc petrol-powered scooter, riders can save approximately KES 47,000 annually through lower energy and maintenance costs, making electric mobility an increasingly practical option for urban commuters.

Globally, the TVS iQube has earned the trust of more than one million riders, who have collectively ridden over 17.8 billion kilometres, helping avoid 623,595 tonnes of CO₂ emissions. The carbon savings achieved by the TVS iQube community are equivalent to planting nearly 25 million trees, underscoring the tangible impact that electric mobility can create at scale. These outcomes highlight individual mobility choices collectively contributing to global broader sustainability and energy-transition targets.

The TVS iQube will be available through Car & General dealerships in Kenya in two variants and will be supported by a two-year or 30,000-kilometre warranty, whichever comes first, together with nationwide after-sales support.

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