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Entrepreneur's Corner

They Laughed At The Plane, The Car And The iPhone. Kenya, Do Not Bury Your Big Idea.

BY Steve Biko Wafula · October 18, 2026 10:10 am

KEY POINTS

History is full of ideas that looked ridiculous before they changed the world. The next meaningful breakthrough may not come from Silicon Valley. It may be sitting in a Kenyan bedsitter, a market stall, or a small workshop, waiting for somebody brave enough to try.

Somewhere in Kenya, there is a young person who has written a business idea in the back of an exercise book and hidden it under the mattress. There is a mother who knows exactly how she could improve the way food reaches her estate, but she keeps postponing the day she will try. There is a technician in a small workshop who has designed something useful in his head, yet has not made the first version because somebody told him, ‘Hiyo haiwezi work.’

I wish I could speak to each one of them. Not to promise them a fortune, because no honest person can promise that. I would tell them something simpler: do not allow another person’s limited imagination to become the boundary of your life.

Human progress has rarely arrived with universal applause. More often, it begins awkwardly: an experiment that fails, a product nobody fully understands, a customer who says no, a family member who asks why you cannot find a ‘normal’ job. Then, slowly, evidence changes minds.

The ideas that seemed impossible—until they worked

In 1903, two brothers in the United States spent 12 seconds in the air. That first successful powered flight by Orville and Wilbur Wright covered just 120 feet. Twelve seconds. It was not a passenger airline, an airport or an industry. It was a fragile machine proving that one extraordinary thing could be done. The brothers had spent years studying flight, testing gliders, correcting mistakes and trying again. The lesson is not that they dreamt harder than everybody else. It is that they turned a dream into repeated experiments.

Also in 1903, Henry Ford and his partners formed Ford Motor Company. The motorcar was still far from an everyday possession. Ford’s early business journey included failed ventures; his later success was built through improvements to the product and to the way cars were manufactured. By 1908 the Model T had arrived, and the automobile was on its way from luxury novelty towards mass transport. One idea did not change the world in a day. It changed through persistence, engineering, investment, workers and customers.

Jump forward to 2007. When Apple introduced the iPhone, Microsoft’s chief executive, Steve Ballmer, predicted that it had ‘no chance’ of gaining significant market share. He was an accomplished business leader looking at a market he knew well. Yet he badly underestimated how people would respond to a different kind of phone. The devices in our pockets now do far more than make calls: they are offices, classrooms, marketplaces, banks and cameras.

History is not a collection of foolish people who got everything wrong and heroic inventors who got everything right. Many ambitious ideas have failed. Some critics raised sensible concerns. What these episodes show is that expertise does not eliminate uncertainty, and the familiar is not always the future.

Kenya does not have to borrow this lesson from abroad

We have one of the most powerful examples in our own hands: M-PESA. During its early testing, the system was designed around microfinance loan repayments. But users found a different need: they began sending money to one another. The teams behind the service paid attention to what people were actually doing. In March 2007, M-PESA was formally launched in Kenya. It went on to change how families, traders and businesses move money.

Think about what sending money once meant to many Kenyan families. You might have needed a journey, a bus company, a trusted traveller, or someone willing to carry cash. Today a worker in Nairobi can support a parent upcountry, a customer can pay a fundi, and a small shop can receive payment without either side visiting a bank. That transformation was not simply about clever software. It came from noticing an everyday problem, testing a solution, and adapting when ordinary people showed what they needed.

This is the point I want a young innovator in Webuye, Bungoma, Kisumu, Eldoret, Garissa, Mombasa or Nairobi to hear: you do not have to invent the next iPhone. Solve something painful, expensive, slow, or unreliable in the life of a Kenyan, and you may already be holding the beginning of a worthwhile business.

The strongest ideas often begin with ordinary frustrations

Look at the problems around us. Farmers lose value when they cannot find dependable buyers or affordable storage. Parents struggle to identify trustworthy services for their children. Small businesses waste hours tracking stock, delivering goods, and chasing payments. Customers get tired of delayed repairs, unclear prices, and promises that are never honoured. Many of these problems are not glamorous enough for a big technology conference. But they are real, and real problems create room for real solutions.

An innovation can be a digital platform. It can also be a cle