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Entrepreneur’s Corner

Dear Entrepreneur, Is It True That Higher Return Equals Higher Risk?

When people think about successful investing, they often focus on one thing: returns. Yet experienced investors know that long-term investment

Soko Directory Team · Jul 16, 2026
Why Mentorship, Not Just Money, Will Determine Kenya’s Next Wave of Entrepreneurs

Kenya has no shortage of business ideas. Walk through any market in Nairobi, Kisumu, or a small trading centre bordering

Soko Directory Team · Jul 15, 2026
How Fake Agents and Copy-Paste Till Numbers Are Stealing Trust — and the Four Checks That Can Protect Your M-PESA

A genuine payment request should survive four questions: Who gave me this number? Did I enter it myself? What name

Steve Biko Wafula · Jul 15, 2026
Standard Bank Africa Unlocked 2026: Business Leaders Convene To Accelerate Investment, Innovation And Growth

More than 140 business leaders, policymakers, investors and entrepreneurs from across Africa and major international markets converged in Cape Town

Soko Directory Team · Jul 13, 2026
The Red Flag You Can’t Afford to Ignore: When “Job Offers” Ask for M-PESA First

There is a simple rule that should be tattooed onto the mind of every job seeker and would-be investor in

Soko Directory Team · Jul 13, 2026
Spotting Fake Safaricom Customer Care Calls: Why Kenyans Must Stay a Step Ahead of Fraudsters

Every week, thousands of Kenyans receive a call that sounds official, urgent, and alarming: “This is Safaricom Customer Care. Your

Soko Directory Team · Jul 13, 2026
CMA Must Not Fear High Returns; It Must Build A Market Where Kenyan Investors Can Win

The Capital Markets Authority is right to worry when investment products are marketed to ordinary Kenyans with loud promises of

Steve Biko Wafula · Jul 13, 2026
Kenya’s Sovereign Wealth Fund Is Now Law: The National Savings Account That Must Outlive Politics

Kenya has finally placed one of the most important public finance ideas into law: a Sovereign Wealth Fund. On paper,

Steve Biko Wafula · Jul 10, 2026
When the Business Stops, So Does Everything Else: Why Health Cover Is Non-Negotiable for Kenya’s Women Entrepreneurs

Fridous wakes up at 4:30 AM. By 5:15, she is at the Gikomba market, negotiating prices for secondhand clothes known

Soko Directory Team · Jul 10, 2026
How NCBA Gold Banking Helps Customers Build, Grow and Protect Their Legacy Through Bancassurance

The first time Miriam sat down with her NCBA relationship officer, she did not begin with figures. She began with

Steve Biko Wafula · Jul 9, 2026
Why Kenya’s Investors Are Looking Beyond Money Market Funds

Imagine a big jar where many people put their coins together. One person may bring KES 1,000, another may bring

Steve Biko Wafula · Jul 9, 2026