Business is like a journey. It begins with a single step and requires much zeal and determination to keep it going on. Some people start the journey and give up even before taking off, some people take off, make some steps and give up along the way while some start the journey, sustain it and keep going on.
Many people dream of starting up a business empire and their dreams always ends up just at that; at the dreaming stage. It is good to dream of establishing a business empire but dreaming alone does not help and, therefore, it is always prudent to dream and wake up.
The business world today is a complex world and to succeed one needs to be flexible and should always be in possession of a third eye. Having a third eye means that you have that rare sense of seeing what others cannot see, it is all about seeing beyond the common eye and the common mind. The business world today is about opportunities but these opportunities are not for everyone. If requires someone with a keen eye so as to see these opportunities.
My village is located along the river. The river is big and very useful to the villagers especially for taking a bath, keeping children busy for swimming and supporting some stems of Sukuma wiki planted along it. People in my village never saw any other benefits of that river beyond those that they were used to. One day, a man of German origin came and set up a hotel some two hundred meters from the riverbank. Villagers thought the man was a lunatic for setting up a hotel in such a place. The man then, having built a hotel, established an animal zoo, planted nice trees and used the water from the river to water his animals as well as his plants. The man started making money, the indigenous villagers started working for him and life went on. The man had a third eye. He saw what villagers could not see.
It is always wise to invest but they are two types of investors; there are those who invest and wait and there are those who wait and invest. Of these two groups, the wise ones are those who invest and wait and the fools are those who wait and invest. Have you ever heard people saying that this time is not good to invest? That let us wait and invest when the times are good? Those are fools who do not know the world of business at all and they have no business being in business at all. A good business person invests when the times are bad so that when the time come for the times to be good, he gets higher returns. My father used to tell me that in those years, in the years 1970s, 1980s and early 1990s, land was very cheap within the environs of Nairobi. People who were wise then, took their investments and invested in land and those who were not wise, my father being among them, opted to wait so that they could buy that land later. People who bought land in Nairobi during those years when land was cheap, are the millionaires of today because at the moment, within Nairobi, land is gold.
Article by Juma Fred.