Africa’s biggest Marketing summit is back!

EXP, Africa’s largest and leading experiential marketing company, has announced its 5th edition of the African Experiential Marketing Summit (AEMS). The annual summit this year, will be held in Nairobi at Villa Rosa Kempinski on Wednesday 16th March 2016.

This year’s summit is tailored at not only learning the Local and international experiential trends, insights and best practices but also research on African Attitudes as explained by Carol Abade, Exp Group CEO. “Marketers have always left the day with value that they can immediately apply to amplify reach, convert customers and drive sales from their Brand plans. This year team have again put a power-packed agenda together for AEMS2016 that includes, Marketing in Africa in 2016, understanding digital in the live Brand experience space, the buzz around storytelling and content marketing and much more.”

AEMS has enjoyed tremendous success over the years with regard to providing a platform for marketer’s across the EXP footprint in Africa.

“Since we launched AEMS in 2007, the summit has grown from strength to strength, offering marketers across the continent insights, learnings and best practices, from literally hundreds of case studies, from the industries leading speakers and Brands – both local and international,” said David Boon, CMO at Exp Group.