OPPO To Release 10 Times Lossless Zoom Technology Smartphone

OPPO, the Chinese smartphone maker has announced plans for a new 10x lossless zoom feature for its next flagship camera smartphone, which will be released in Kenya in 2019.

The announcement was made during the global Innovation Event in Barcelona, Spain hosted by OPPO for the first time.

It was also confirmed that the manufacturer plans to release its first 5G camera-centric smartphone brand for enhanced photography.

Debuting a world-first 10x lossless zoom technology and industry leading developments in 5G technology, OPPO is cementing its reputation as an innovator in the mobile communications space.

Driven by consumer insights, OPPO has been investing heavily in innovation with a huge commitment to R&D. It is this commitment that helps OPPO to develop industry-first innovations time and time again, be it through image beautification technology, 5G, AI, AR/VR or other emerging mobile technologies.

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“We’re proud to deliver our first Innovation Event for media and partners today. Innovation is our top priority and we have made many recent developments to bring the future into consumer’s hands. We look forward to continuing with this commitment and bringing to market more advances particularly in 5G and photography,” commented OPPO Vice President, Anyi Jiang.

5G is the future of the smartphone industry, bringing with its endless possibilities for creativity, imagination and closer connectivity.

Today, OPPO brought the 5G era closer with the announcement of its first 5G smartphone and the OPPO 5G Landing Project.

In this initiative, OPPO proposed and committed to bring into full play with the capability of carrier partners like Swisscom, Telstra, Optus- and more in-depth collaboration with potential partners like Singtel to promote the implementation of 5G products and services, so that consumers can experience new levels of performance and efficiency that will empower new use cases and connect new industries.

Endorsing OPPO’s commitment to 5G innovation, Cristiano Amon, President of Qualcomm Incorporated, noted that given the manufacturer’s leadership in the 4G era, OPPO is well positioned to be a leader in the transition to 5G.

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“We see tremendous opportunities to drive further innovation in the 5G era, and Qualcomm Technologies looks forward to working closely with OPPO to realize the true potential of 5G and support the launch of their first 5G smartphone,” he said.

The 5G smartphone will be powered by a flagship Qualcomm® Snapdragon™ 855 Mobile Platform with the X50 5G modem, integrated RF transceiver and RF Front-End solutions.

OPPO has been anticipating and preparing for the arrival of 5G since 2015 and has invested in design and technology to ensure the production of a desirable phone, that doesn’t compromise on functionality to accommodate 5G features and benefits.

The anticipated arrival of OPPO’s first 5G smartphone is set to revolutionize consumers’ lives through 4K, 8K video download/upload/cloud-play, 3D video calling, 5G cloud gaming, and multi-player AR/VR game, in-store navigation, AR shopping integrated, immersive, entertainment everywhere and more.

At the Innovation Event, OPPO also presented the world’s first 10x Lossless Zoom Technology, which provides everyone the opportunity to take professional style photographs, without fearing any loss of quality.

The 10x Lossless Zoom is a new technology created with industry-leading camera specifications including a triple-lens camera structure consisting of a telephoto lens, ultra-wide-angle lens, and main camera.

OPPO also introduced Optical Image Stabilization (OIS) on both the main camera and the telephoto lens to achieve higher, anti-shake accuracy that brings people closer to the world around them so that they never miss the unmissable.

Those who attended the Innovation Event also got to witness the premiere of OPPO’s showcase of some of the exciting real-life applications that users will get to enjoy with 5G; from hologram calls to AR shopping as well as demonstrations of perfect scenarios to use 10x Lossless Zoom.

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